Finally, on July 1, 2021, Google rolled out its core updates that they already announced last month.
In the recent tweet from Google Search Liaison, they mentioned that- “the Core Update previously announced is now being rolled out.” Adding more into it, they said it took around 1-2 weeks to complete it for a release.
Here is a recent tweet that talks about the latest core updates:
Image Source: Twitter
Moreover, it is somewhere the extension to last month’s (June) core update. Besides, there were other updates too that came to the forefront in the past three months. If you have an online business and working for someone as a digital marketer, then do check out the other updates, too; here are some latest Google’s updates:
- Google Unveils Search Console Insights [Beta]: It’s Time To Investigate!
- Google Unveils FAQ Rich Results Limited To Two Maximum
- Google Rolls Out New Algorithm Update To Stop Spam & Protect Your Data
When Did It All Start?
Google keeps improving, launching, and updating its algorithm every few months to provide a better user experience. Moreover, we have an example of it, we show the 1st core update for 2021 in June, and they again release the latest core update on July 1, 2021. However, this was after the six months of duration, which means the last update was in December.
So, now let’s see :
What’re These Google’s Core Updates? What Site Should Owners Know?
This time, the new update may bring notable effects to Google Discover. It will aid Google’s mission to deliver authoritative and relevant content to searchers. Because of this, some site owners might experience drops or gains in the position.
As per guidelines, the web page that doesn’t follow webmaster guidelines may see serious effects like a drop in the position. So, if your website gets impacted by these core updates, see what next you can do?
How To Deal With Negative Impact Of This Core Update?
To get out of the negative impact, you need to ensure you offer the best content for the searchers. Simply, the site owner, content publisher, marketers should start focusing more on the content part. Besides, Google advises publishers to ask themselves a few questions before they publish it on the web.
Here are some content and quality questions:
- Is this piece of the content original?
- Does your content include reporting, research, or analysis?
- Does your content deliver substantial, complete, or comprehensive information?
- Does your content deliver exciting information about the topic?
The content’s headline to the entire web page content, publishers should avoid copying or rewriting.
Content Should Follow Raters Quality Guidelines & E-A-T (Expertise, Authoritativeness, Trustworthiness)
Here raters are nothing but the visitors who share feedback on your site. You can use this feedback to improve the quality of content, and ultimately it will impact your search ranking in a better way. Above all, if the content has strong E-A-T, it will add more benefits.
These are some recovery tips shared by Google on their site. Follow this link: https://developers.google.com/search/blog/2019/08/core-updates for more details.
The Ending Notes!
It’s time to make your marketing strategy full with Google’s latest update. The SEO community should prepare themselves with the beginning of Google’s summer updates. The first core update for 2021, announced on June 2, 2021, and continued to reach July 1, 2021.
Yes, the latest core algorithm update for 2021 had rolled out on the 1st of July. The update may impact the SERPs of a web page.