Salesforce popularized the SaaS CRM market and is one of the largest providers of SAAS based CRM in the world. Salesforce has matured to compete with the giants such as SAP and Oracle. Salesforce also has one of the best app stores with enormous integration options. Salesforce has been equally successful in tapping the enterprise and SMB marketplace whereas SAP and Oracle recently began giving attention to the SMB marketplace.
Features of Salesforce
Limitless customization options: Customize fields or set formulas. Customize list views, modules, dashboard and UI.
Reports and reporting: Exhaustive range of reports. Create reports. Schedule report runs. Break up reports to view details. Choose from various report formats.
Salesforce automation: Manage leads, accounts, catalog, opportunity, contract, quota, sales process, database, etc. Perform forecasting.
Marketing automation: Bulk emailing. Create and manage campaigns. Produce email templates.
Access through handheld devices: Salesforce is available on Apple, Blackberry and Android devices.
Information management: Import, delete, merge, backup, duplicate and delete information in the CRM
Intra-organization networking platform: Chatter
Knowledge repertoire: Sales force has a large assemblage of information and knowledge consisting of blog, FAQ, guides, training, webinars, multimedia etc.
External integration: Integration with networking sites, Office suites and Google apps.
Generally Salesforce is said to have been priced higher than its rivals. Its Sales Cloud 2 product is priced in 5 different plans.
- Contact Manager @ $5/user/month. Contact management for upto 5 users
- Group @ $25/user/month. Basic sales & marketing for upto 5 users
- Professional @ $65/user/month. Complete CRM for any size team
- Enterprise @ $125/user/month. CRM for your entire business
- Performance @ $300/user/month. Extended CRM to accelerate performance
Salesforce scores high on providing support and has all possible support routes opened to its customers at no extra fee. The dashboard is real-time and and everything on it is in sync with each other. You get tips on each page that are extremely helpful to all categories of users. If you are not mindful about the price but mindful about the features that this SAAS based CRM has to present, then there should not be any second thoughts.
Alternatives of Salesforce