As per a recent Google’s new tweet, the page experience update will go live on Google Search in Mid-June and completely come into play by the end of August 2021.

In short, they say- ‘’We will not add flavor all at once; we’ll be slowly adding it all over this time.”

They announced this new update would help publishers and website owners to improve their page experience.

Google Search Console Tweet

Further, they also clarify that the site’s owner should not expect a quick change after the result of this update. Meanwhile, any unintended or unexpected issues in the site will be monitored and fixed during the gradual rollout process.

Now, Let’s see why you should care about it.

Why Do You Need To Care About This Update?

As per Google Search Central, this update is designed for the web holder to provide great user experiences to visitors. Taking this into account, the feature will highlight those pages that satisfy great user experiences.

In the future, it will become an essential part of ranking systems. Also, they will ensure to provide helpful guidance and answering questions by gathering feedback from the site owners.

This way, it will be easy to make refinements to their website pages by knowing how to improve the page experience for their users.

What Does The Page Experience Update Will Include?

The good news is that it will include various updates to improve the browsing experience for users.

It will include several page experience signals, such as:

1. Core Web Vitals:

It is a subset of Web Vitals that represents a different facet of the user experience. It provides the matrics to avail a user-centric outcome. It includes three metrics:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

Core Web Vitals

2. Mobile Usability: It will show whether your page has mobile usability errors or not.

3. Security Issues: If your site falls into any security issues, it will be displayed. To get a good score, your site should not have any such errors.

4. HTTPS Usage: To receive a good score, a page must be served over HTTPS.

5. Ad Experience: You must not use any advertising techniques that are interrupting, distracting.

As per this top stories carousel, AMP is no longer a requirement for pages. This will come into play as early as this Thursday. Also, there will be frequent usage of non-AMP content, and the AMP badge icon will get removed from search results.

Page Experience on Mobile

Summing Up!

The Google team is working hard to roll out the Page Experience Update tool or resource by the end of August 2021. The vision of this update is to improve the page experience of the site and help site owners to build an ecosystem that their web visitors will love.

Moreover, if you have any queries related to this update, feel free to ask your questions on Google’s help forums or check out the FAQs. Even you can share your feedback with them on Twitter.


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