Due to the platforms which have made online shopping easier, now a greater number of people have started to shop online. As digital media has taken over the world, individuals rely on the internet for their communications, information, social life, and shopping. The demand for web designers was already rising, but now because of covid-19, the demand for web designers spiked.
Since it is required by us to remain on our premises and refrain from socializing, companies started to lose a lot of money especially those firms that did not have an updated user-friendly website. E-commerce has increased during covid-19 which has demanded more web designers.
What Is a Web Designer?
The purpose of a web designer is to build or redesign websites. Building a website that catches the consumer’s eye is important. It depends upon the attributes of the website which allows the user to stay or not.
Therefore, the purpose of hiring a web designer is significant because he/she knows which color combination to select, what features to add, what will look good, and what will not. It’s all about making or redesigning the website into something which the consumer feels easy to use and attractive at the same time.
For example, Web Designers at CityLocal Pro constantly update its website to make it functional and easy to use, but at the same time, they make it aesthetically appealing to the user. Some companies already have great websites but due to the spike in internet use by almost 70%, there has been a lot of web traffic which has slowed down some websites.
This is the situation where web designers come into play, to redesign the website in such a way that it can manage the increased load of web traffic.
The Web Design Industry
The web design industry provides services of web design activities such as web graphic design, user experience design, interface design, search engine optimization, and related aspects of code writing. The market size of this industry in the US is $40 billion. There are 83,150 businesses and the industry has employed almost 199,543 individuals.
Tips to Keep in Mind
- Due to the increase in the usage of mobile phones, now 77% of people above the age of 18 own mobile phones and follow the trend of online shopping. 72% of them love mobile-responsive websites.
- Competition has increased in E-commerce, there are 1.94 billion websites worldwide.
- The color “blue corona” is disliked by the users, according to statistics 38% of users abandon a website whose content or layout is the blue corona.
- There will be a significant increase in UI/UX design because of the boost in E-commerce
Trends to Follow
1. The Dark Mode
If you have been surfing the web lately, you might have noticed that some of the popular companies are switching to light and dark modes. A dark UI is an interface that is neither too bright nor dark, friendly to the human eye which means that doesn’t cause eye strain and also preserves the battery for a longer period.
2. The Mobile Experience
The most important and on-going trend is a mobile-first experience. According to recent statistics, 51.65% of internet traffic comes from mobile phones. So, in other words, having a mobile-responsive interface is not an option anymore, it is a requirement if the companies want to stay in the competition.
It is responsible for giving the user a better experience and to increase sales. You have to make sure that the user is distracted by other elements that can only be viewed on the desktop version. People expect websites to load quicker on mobile phones, so make sure that your websites load in a matter of seconds.
The average time is 3 seconds if your website takes longer than this, the user will abandon it. Use speed test soft wares of applications to test the speed of your website. Run the Google mobile-friendly test to find out that your site performs well on mobile.
3. Bold Headlines
This is a trend which has been followed for a long time. The web designers use bold fonts so that the user can read from a distance. Bold fonts also help the users to find what they are looking for or where to look for it. As we all know readers will skim through the website, so bold fonts will help the user to save time and tell the reader exactly where to stop. Be sure not to overuse them as they will create a mess on the webpage.
Another feature included in the web design is push notifications. Many popular websites give you the convenience of sending you notifications related to the content you are interested in. They will ask you to allow them to send notifications in case new content or information is shared on the website.
It might be unpleasant to see a notification on the screen when you are busy because it will distract you but there are some advantages to it, such as if you are interested in football, the notification will notify you about the upcoming game which can allow you to buy the tickets on time. On the other hand, users also have the option to block the notifications whenever they like to avoid any distractions.
Customers now prefer to buy from companies that offer customer support 24/7. Another feature that companies should ask their web designers to add. This is perhaps because when a user visits your website, they don’t usually find all the answers so they turn to a customer support representative. They expect the answers to their questions at that exact moment.
A chat box contains all the frequently asked questions and when website visitors ask about something that was already answered, the chatbox can give a response immediately.
Web Design Services of 2020
- Lounge lizard
- Blue fountain media
- Taoti creative
- Eight 25 media
- Big drop
- Skuba design studio
The covid-19 pandemic has further demanded an increase in web designers. This significant change might not be primarily because of the pandemic, even before consumers were shifting to online shopping due to the ease of online paying and delivery services from all over the globe. The internet is playing a massive role in our lives.
The modern state of the internet in the lives of the population is so vital to how we will overcome the time of the pandemic. The internet and E-commerce have made our lives much easier and bearable in this pandemic.