In today’s society, it’s very clear that technology is dominating our lives in more ways than one. We’re not just talking about how we treat our smartphones as almighty possessions that we can’t leave home without and don’t even get us started on Wi-Fi. We’re referring to technological integration in corporate worlds, enterprises, small business and macro-companies of all niches, and industries. These days, you won’t make it big in the business without integrating technology. The simplest form of which would be a well-designed website. Because good web design is becoming more and more in demand in these giant organizations, maybe it’s time for you to learn some useful web design principles to really maximize your potential in this field of expertise.
Effective Organization of Visuals
A keen eye for detail is something you want to brush up on if you want to create an effective web design. For instance, a website should have an organized flow of visuals and text. While it’s a good thing to be creative with your design, too many visuals can distract an audience or worse, get them to hit the back button just because it’s a bit of an eyesore. A web designer should be able to identify which visuals go well together and make the entire website come together and get the brand’s message across. Brush up on visual hierarchy too while you’re at it.
Whether you’re creating a personal website or for a client, it pays to know your subject’s brand. If you’re trying to come up with your own website, make sure it is an apparent reflection of your character. This applies to your aesthetic, design, typography, logo, and other important content. You want to leave an impact to whoever comes across your website, may it be visual or message-wise.
If you’re creating a web design for other clients, make sure you get a grasp of the nature of the company, the products and/or services they offer, and the message they want to send out to their audience. Clear branding is not just about producing watermarks or logos to emphasize the name of the brand; it’s attributing impact to that logo and making sure that your audience doesn’t leave the website without retaining a bit about the company’s products and services in their consciousness.
Coherence goes hand in hand with branding. It doesn’t only pertain to layouts and the aesthetic of its individual pages. Coherence must also be applied to the website’s content; be it in the message, text, or typography. Your audience doesn’t want to click on a web page and feel like they’ve gone somewhere else.
Rule of Thirds, Fibonacci Sequence
If you think the Rule of Thirds and Fibonacci Sequence can only be applied in photography composition, think again. If you look closely at some of your favorite social media platforms, you’ll find that these common photography principles are heavily applied, and considering how hooked we are on these websites, it’s safe to say that these principles can be of so much use when we’re creating our layouts. This can also be applied to several layouts and visual organizations. Grid types, for one, are some of ideal layouts for these principles.
Web access is no longer reduced to a single device and screen display. Because of the Internet of Things (IoT) movement, we now have several channels to access websites from– think of personal computers, tablets, mobile devices, and television. In addition, we also have several operating systems rigged in our devices with specific requirements. That said, you mustn’t limit your web design to a single channel. Make your website responsive, and let it adjust to whatever medium it’s being viewed from for the best possible customer experience.
These are just a few of the useful principles you need to master in order to create an effective website. It’s always a good thing to brush up on these principles if you really want to take your career in website design seriously, especially in a time where your service is very much in demand.