In this digital era, where almost all of us own Smartphones, we comfortably depend on them for finding products/services. Gone are those days, where people only buy expensive gadgets online.
These days, people rely on the internet more for finding the local services available in their city. Right from knowing the best restaurant in the city to finding pest control services in their local area, people use the Internet.
As they get the information handy and can check the credibility of the service through online ratings and reviews, people tend to prefer the service that the search engine suggests. Here comes the need to indulge in Local SEO for dominating local search for your business.
Unlike traditional SEO that focuses on the global audience, Local SEO targets the local crowd that is interested in your products and is more likely to do business with you. So, focusing on Local SEO is highly crucial to improve your local ranking ahead of the competitors and attract the local audience.
Let us dive into detail about important Local SEO tips, Generating Local Leads, and how to be the best local ranking business.
7 Best Local SEO Tips for 2021
1. Have a Killer Google My Business Profile
The first and foremost thing you need to do to improve your local ranking is to create a GMB profile for your business. It is the most cost-effective way to improve your local ranking and get you the much-needed visibility among the local audience.
Fill out all details and make sure your business name, contact numbers, business hours, and address are consistent with other web pages you use. As people prefer Google to look out for any information, it will let your target audience discover you and your business without even having to visit your website.
Also, it enables your audience to find directions to your local store with the help of Google Maps. You can add high-quality pictures of your products/services to give a clearer idea to your prospects.
People can also review your service over there that, in turn, enables your business to have a positive online presence provided you offer good service. Finally, you can even add your website link as well.
2. High-Quality Content
The internet is full of strangers waiting to be customers for trusted businesses. As people are relying on the internet for looking out for information other than products/services, delivering them valuable content can help you gain their trust.
Yes, content is the way you communicate with your online audience, and if your content solves their problems and answers their queries, eventually, they will see you as a credible business. Also, content marketing is cost-effective, and all you need is to invest time and have patience.
You can leverage any online platforms like blogs, social media platforms, any online article forums, or even your company’s website to deliver relevant content for your target audience. Just make sure you are consistent with your posts and maintain high-quality content that adds value to your audience.
3. Maintain Social Media Presence
In this internet-paced life, most people spend half of their time on social media checking for updates from their friends and favorite brands. Today’s young audiences first check the social media presence of any new brand they hear about.
If the brand doesn’t exist on social media, they almost forgot about it and choose other brands offering similar products. Yes, people want to communicate with the brands and expect them to reciprocate.
So, having an active social media presence is a must for any brand to establish its online presence. Also, social media helps a great deal in local SEO and attracts the local audience.
You can share about upcoming deals, special discounts, and new arrivals and thus keeping your audience updated about your business. Also, when people see and hear about a brand’s name often, they automatically feel connected to it and start trusting it.
4. Use Long-Tail Keywords
Long-tail keywords are more specific and less common than other keywords. They are niche-oriented and describe your business precisely to your target audience. Though they are searched less than the popular keywords, it attracts the target audience to your website directly.
For example, if you run a restaurant that specializes in Gujarati kathiyawadi food at Rajkot, using the popular and most common keyword like “restaurants for lunch” may not fetch your business on search engine results. Instead, if you use long-tail keywords like “the authentic kathiyawadi restaurants at Rajkot” will help you rank on top of search engine results and get you maximum visibility among your targeted local audience.
5. Optimize Your Website/Webpage with Local Content
People are using the internet more and more for local searches like “Ice creams near me” or “restaurants near me”. So, you need to update to these current trends and incorporate locations in your keywords, title tags, URLs, and Meta descriptions.
Using locations in your keywords will get your business right in front of your target audience when they search for location-specific keywords like “near me”. Adding location pages on your website/webpage is one of the Local SEO strategies that help you attract the local audience precisely.
Also, maintain FAQs on your webpage so that the customer can know about you and your business easily.
6. Get More Relevant Backlinks
A Backlink is a link from another website that refers to your website. Search Engines prefer web pages that have more backlinks from quality websites. How to get backlinks for your website?
You can write guest blog posts for reputed websites and offer high-quality content that could help their audience. And, in the author column, you can give your link on their website.
Be a part of the local online community or a social media forum and start sharing blog posts, videos, and podcasts that add value to the audience. You can always mention your business and website link along with the content you share on such platforms.
7. Ask Reviews and User Generated Content
Ask your satisfied and happy customers for reviews. Either on social media or Google, feedback plays a major role in your online reputation. When a happy customer gives a positive review for your business, it not only builds trust among the existing customers but also encourages the new customers to try your products.
Most of the online shoppers, including us, look for reviews before finalizing the product/services. However, if you get a negative review, try to answer it and sort out the issues instead of ignoring or deleting it. If you fix their problem, it is again going to build immense trust for your business, and such customers will turn to be your loyal customers forever.
Now, coming to USG, encourage your happy customers to share their pictures using your products/services on social media. This again builds credibility for your business as people tend to trust the real-time experiences of customers than the promotional posts from the brand itself.
Now, try integrating these effective Local SEO tips and improve the local ranking for your business. Local SEO is a cost-effective and reliable marketing solution to put your business right in front of your target audience. Happy local audiences can even help you attract global audiences and become a reputed global brand.