Building a personalized mobile app for your enterprise can be a brilliant method to access and interact with your patrons, but it can also be costly. Thus, it’s necessary to find methods to make money from your app and obtain the most return on investment. In this blog post, we’ll address ten strategies that you can employ to gain income from your app and guarantee your effort pays off. Whether you’re interested in in-app acquisitions, subscriptions, or advertisements, there are several ways to benefit from your custom mobile app. Read further to learn more.

1) In-app purchases

By providing additional content, upgrades, or digital items for a fee, you can take advantage of in-app purchases as an effective method to monetize your custom mobile app. Especially when it comes to gaming apps, users tend to be more likely to purchase extra in-game currency or items to progress further in the game. You may even consider offering exclusive content or features that are unavailable to other users. Moreover, consider giving discounts on bundles of content or features as an incentive to encourage users to make more purchases. With in-app purchases, you can tailor your offerings to different pricing tiers, thus giving varied levels of value to your users.

It is imperative to make sure the options for in-app purchases are prominently visible and easy to access. To induce users to make their first purchase, try introducing an introductory price. Furthermore, to discover which pricing models best fits your app and its users, experimentation may be necessary.

2) Ads

When it comes to selecting a mobile app, you’re confined to the attributes it arrives with. It may contain the essentials, however any further personalizations or additions are often either impossible or difficult to execute.

Opting for personalized mobile app development gives you the opportunity to determine the operation of the app. This implies you can remove or include any functionality you wish, in accordance with your individual requirements. For example, you may wish to add a payment processor or shopping cart capability to your app, something not typically available in off-the-shelf apps but easily doable with a custom one.

You can also modify the user experience and design of the app to make sure it is user-friendly and easy to utilize. With an off-the-shelf option, you usually don’t have the ability to make these adjustments.

By opting for custom mobile app development, you can guarantee your app complies with all of your needs without giving up any capabilities. This ensures your users have an exceptional experience each time they use the app.

3) Sponsorships

Securing sponsorships is a great way to monetize your custom mobile app. You’ll need to identify companies who will pay for advertising or product placement in the app. This usually takes the form of in-app ads, though you can also secure direct cash payments or bartering services to cover app development or purchase features and content to improve user experience.

It is helpful to target companies whose services would appeal to users of the app. For instance, if you have an app related to fashion, consider partnering with clothing brands or retailers. It is also possible to link up with celebrities, influencers, and other popular personalities to increase the visibility of the app through social media, blog posts, and other promotional methods.

When taking on sponsorships, it is important to consider the terms carefully to ensure that the arrangement is advantageous to both parties. Be open to negotiation and make sure the sponsors’ messages align with your app’s mission and values.

4) Freemium model

The freemium model is a lucrative strategy to monetize a custom mobile app, allowing you to offer your product or service at no cost yet still generating income. Under this model, users may avail of the app’s fundamental functions and capabilities free of charge while having access to supplementary features and tools by means of paid upgrades. The trick is to give away a basic edition of your product or service that carries enough value to keep people engaged, whilst providing premium offerings they’d want to advance to. You must be sure the added perks are captivating enough to drive customers to purchase them, yet not so appealing that they don’t need the complete version. To reap the maximum benefit of this approach, contemplate presenting discounts or exclusive offers for longer-term subscriptions. This will persuade people to pledge to your app for a more extended duration, eventually leading to more significant profits for you.


5) Subscriptions

Subscriptions can be an effective method for monetizing your custom mobile application. Customers are charged a predetermined fee for accessing a certain service or content for a period of time; whether it’s on a monthly, quarterly, or yearly basis. This monetization model is most beneficial for apps with regularly updated content, such as magazines and streaming music services.

In order to be successful with this tactic, you need to ensure your app provides users with substantial value. If you have a magazine app, there should be consistent, new material. And if it’s a music streaming service, the library of songs and albums should be continually growing, while exclusive content is made available.

Moreover, the capability to terminate the subscription at any moment, with no penalty, is important. Allowing users to unsubscribe at any time minimizes churn and establishes a better user experience. Plus, it’s beneficial to offer discounts for long-term subscriptions to incentivize customers to stay committed.

By adding subscriptions to your mobile app, you can establish a continuous source of revenue that boosts your ROI. You should invest the necessary time and energy to create an app that will be of benefit to your users, motivating them to stay for the long run.

6) Paywalls

Creating a paywall for your custom mobile app is an excellent way to generate income. A paywall is an obstacle that forces users to pay a subscription or fee in order to get to a certain level of content or functionalities. You can construct your own paywall to require individuals to purchase a subscription or make a single payment to use the app’s premium features or content. This can be an amazing approach to steady revenue from users who appreciate the value in your app and are willing to invest in it. Additionally, you can use paywalls as a motivation for users to upgrade their accounts and activate more features. Paywalls can be employed together with other methods, like providing discounts for subscriptions or giving a free trial period, to make the most out of your app’s monetization potential.

7) Affiliate marketing

Affiliate marketing is an effective means to monetize a custom mobile app. This is achieved by collaborating with other organizations to feature their products and services on your app. As a result of any purchases made through your affiliate link, you receive a commission.

Firstly, identify products and services that are related to the content of your mobile app. As an example, when developing an app for outdoor enthusiasts, team up with camping gear providers to feature their products on your app.

When you have discovered potential partners, contact them to inquire about affiliate opportunities. Be certain to concisely describe the purpose of your app and how partnering with you will be advantageous.

In addition to partnerships centered on products and services, you may also join forces with websites and apps that provide discounts or coupons. To exemplify, if you maintain an online store within your app, you can form a relationship with a coupon website to offer customers discounts on their purchases.

Be sure to accurately record the progress of your affiliate links. Keeping track of click-throughs, sales, and commissions will aid in accurately assessing the success of your affiliate marketing campaign.

By forming alliances with other organizations and offering discounts, coupons, and promotions, you can generate revenue with affiliate marketing through your custom mobile app.

8) Physical goods

Physical items are an ideal method of monetizing your bespoke mobile app. Put forward merchandise such as clothing, add-ons, and tech that can be bought straight from the app. This is an exceptional way to motivate people to buy items related to your brand and increase your return on investment.

To guarantee customers are able to quickly purchase items from your app, contemplate integrating a payment processor like PayPal or Stripe. Ensure your checkout procedure is effortless and secure for users. Entice customers to purchase items through your app by providing discounts and special offers.

Physical goods are an excellent means of monetizing your custom mobile app and ensuring you are getting the most out of your return on investment. By providing physical items, you can supply a straightforward and secure approach for customers to purchase products related to your brand. Integrate a payment processor like PayPal or Stripe and develop a hassle-free checkout procedure to make sure customers are able to purchase items from your app. Allure customers with discounts and deals to encourage them to buy and come back for more.

9) Services

It is an effective strategy to monetize a custom mobile app through services. These services could be offered by either you or a third-party and can involve consultation, repair, support, and so on. By enabling users to buy services through the app, a supplementary source of revenue can be established.

It is essential to develop a well-defined pricing system and guarantee the users an excellent quality of service. When depending on a third-party provider, due diligence and specific guidelines should be laid out for a better user experience and a successful implementation of services.

Be clear about what is being offered and make it convenient for users to obtain the necessary details to complete their purchases. This will maximize your success and render your services profitable.

10) Consultations

Consultations are a great way to capitalize on your custom mobile app and make some extra money. Clients will pay for the specialized assistance they require, so this approach works well if your app has a specific focus such as health, finance, or lifestyle. Consulting sessions can take place over the phone, through video chat, or even in person. Depending on the complexity of the issue and the duration of the consultation, you can charge a fee or receive a referral fee. Establishing the terms and expectations prior to beginning is essential.

If you’re an expert in your field and have a great reputation, you may want to think about adding consultation services to your app. This will bring in additional income and allow you to increase your influence beyond the confines of the app itself. Plus, with consultations, you’ll get a natural, organic marketing boost as customers talk about their experiences.

Nevertheless, it’s critical to set realistic expectations for earning money from consultations. You don’t want to charge too low or offer too many free consultations, or you won’t make much money from this strategy. Understand the value you offer your customers and set the appropriate price. In addition, consider ways you can provide additional value so your customers have a meaningful and worthwhile experience.


Monetizing your custom mobile app is an important part of maximizing your ROI. With the right strategies, you can make a great return on your investment. There are many ways to monetize your app, from in-app purchases to ads and sponsorships. The freemium model and subscriptions can also be a good option. Paywalls, affiliate marketing, physical goods, services, consultations, software, courses, and rentals can all be profitable monetization strategies.

However, before you start monetizing your app, you need to ensure that it is designed and developed correctly. The best way to do this is to hire experienced app developers who can help you create an app that meets your requirements and is optimized for monetization. Hiring the best web app developers in India is key to ensuring the success of your app and maximizing your ROI.

Frequently Asked Question

  1. How do I monetize my custom mobile app?

Answer: Monetizing your custom mobile app can be done in a variety of ways, such as through in-app purchases, ads, sponsorships, freemium models, subscriptions, paywalls, affiliate marketing, physical goods, services, consultations, software, courses, and rentals. 

  1. How do I maximize my ROI with my custom mobile app?

Answer: To maximize your ROI with your custom mobile app, you should consider the different monetization strategies mentioned above and find the ones that are best suited to your needs. Additionally, you should consider user engagement strategies such as offering rewards for continued usage and taking advantage of social media marketing.

  1. What is an in-app purchase?

Answer: An in-app purchase is when a user purchases an item or service from within the app itself. Examples include virtual currency, premium content, additional levels or features, or subscription services.

  1. What is a freemium model?

Answer: A freemium model is when users are allowed to use a basic version of your app for free but must pay for additional features. This can be a great way to gain more users by offering them a taste of the app before they decide to invest in the full version.

  1. What is an affiliate marketing program?

Answer: An affiliate marketing program is when you pay other people or businesses to promote your app and link to your app’s store page. When users click on the link and download your app, you will earn a commission. 

  1. What type of physical goods can I sell through my app?

Answer: Physical goods you can sell through your app could include t-shirts, mugs, stickers, and other merchandise that relates to your app. 

  1. How can I offer services through my custom mobile app?

Answer: Depending on the type of app you have created, you can offer services such as consultations, software development, online courses, and even rentals of items such as bikes or tools. 

  1. How often should I update my custom mobile app?

Answer: You should aim to update your app regularly in order to keep users engaged and provide them with new content and features. You should also make sure that any bugs or issues are fixed promptly in order to maintain a positive user experience.