Responding up drastically to a recent advertising effort went completely dysfunctional, Google Inc is now demoting its very own Chrome browser in the search engine page results. The call for such a drastic step came after an advertising campaign from Google Chrome projected the internal rules concerning the paid promotions.
The Mountain View, the California based Google issued an email statement which confessed that Google is actually “taking manual action to demote” Google Chrome and cut down its rankings.
Providing deep insights on the matter, Aaron Wall, the founder of SEOBook.com revealed that these Google remarks came into action after a blog posts went live which made favorable remarks regarding the Google Chrome’s browsing tool and also proclaimed that Google was behind sponsoring the same. SEOBook is the website which trains the marketing experts on how to improve the search engine results of their website.
Google however maintained that it did not encouraged the campaign which according to Google has been an outcome of the online ads.
“We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users,” the company said. “We’re now looking at what changes we need to make to ensure that this never happens again.”
The basic task of search engine regarding the advertisements is to help the users understand the difference between the authentic advertisements and others. And Google has in the past punished those website which represented the results of paid content ad the original thought.
“People were outraged and cursing about it,” Wall said of online discussion that began last week. “They were saying it was an insane double standard and crazy.”
Essence Digital, which is an Internet advertising firm which worked with Google on the promotion of Google Chrome, released a statement online in order to provide a context and all that has happened.
Essence Digital also revealed that Google never authorized the campaign to pay for the sponsored blog posts. The only decision which Google made was to buy the online video ads. The company has also offered an apology to the search engine giant.
Matt Isaacs, the CEO of Essence Digital, refused to comment on the issue.