According to the recent reports, the search engine giant, Google is also considering buying Yahoo and is in talks with at least two venture capital firms to help buy the company’s core business.
Google and the rumored partners are under the stages of discussions, but haven’t yet finalized the final proposal to acquire the search giant.
The turbulent desperate times started for Yahoo ever since it fired former CEO Carol Bartz in early September. However the company was able to retain the investment banking firm Allen & Co which assisted it in conducting a “strategic review” of its business and is reportedly working with the executive search firm Heidrick & Struggles to discover a new CEO.
Though Yahoo is a world renowned brand, but lately the increasing popularity of other social networking giants like twitter and Facebook, are stealing away its luster. Facebook is widely used to share short messages and Twitter to provide daily updates and thus people are not really relying on a media hub like Yahoo’s website.
Acquisitions by other giants will help put a full stop on the downhill success of Yahoo. Although Google is not the only one speculated to be interested in buying the troubled Yahoo; it is believed that Microsoft, that has a 10-year search deal with Yahoo, is also interested in acquiring it.