The fear of the Covid-19 pandemic still prevails. It has equally affected consumers and businesses. Local and small businesses are affected the most as they have a small scope. They are unable to offer products and services across the cities and beyond a certain locality. Most of the production and retail industries are affected the most.
Men stayed and worked from home, that’s why their fashion and wearable shops remained closed. Men’s footwear shopping also dropped in the past few months. Similarly, other small businesses in the retail and clothing industry are affected the most in Covid-19.
The conventional marketing strategies may also fade away in a pandemic that’s why one must switch to advanced and digital marketing techniques. Following are some of the effective tips you can try to continue expediting the marketing and promotion of your small business despite the uncertain situation of the pandemic.
Highlights of Contents
7 Effective Marketing Tips for Your Small Business During COVID-19 Pandemic
1. Go Online
Ignoring the online world for your business simply means putting an end to your entrepreneurial journey. The previous phase of the pandemic has taught many business owners to try alternate ways of boosting their revenues, and the online sale was their top priority.
Everything was closed down from shops to markers and local transportation during the lockdown. But, the online world stayed there around the clock allowing users to search, order, and get products on the doorstep.
Are you still waiting for a miracle to open the shops despite the uncertainty of general or smart lockdown? Explore the online mediums, create your online store, and serve your customers there rather than excusing them about the business closure due to pandemics.
2. Find Advanced Marketplaces
Businesses that are already working serving clients and customers online should look into ways how they can increase web exposure. Explore more advanced and active eCommerce marketplaces to exhibit products and services on more virtual shelves.
For example, if your eCommerce website is not meeting the sales target, set up a store on eBay, Amazon, Target, or any of the leading vendor marketplace that is liked the most among your target audiences.
3. Engage in Social Media
Social media networks are used the most in pandemic as a great majority of people tend to look out for entertainment and past time. They log on to their favorite social media networks and spend hours watching and streaming the content.
Reach out to your customers by finding the most social medium to use. Try different methods in getting such marketing insights. For example, you can circulate a questionnaire among your store subscribers to find a social media channel of their interest.
Get to know the content they like so that you can reach out with the right form of content and continue making sales.
4. Send Traditional Flyers
Printer flyers, brochures, and magazines may sound old-school but these are highly effective for marketing a small business during a pandemic. People are spending most of their time indoors. They go outside with all the SOPs so they hardly pay attention to the deals and discount offers on billboards.
Why not send the same information traditionally. Get your products printed in appealing designs and dispatch them to your regular customers. It is an old form of the newsletter you send these days. The prints may be lying in their living room so they can review and get details whenever they find spare time. And, they get a lot of spare time in a pandemic.
5. Connect with Regular Customers
The Covid-19 pandemic has created an uncertain situation that no one is sure either a business is still running or closed. Closing a shop for even a day is a horrific scene for small business owners. They tend to find alternative ways of keeping in touch with their regular customers so that they can continue making both ends meet.
Communicate your struggle of survival with the regular customers to make sure they keep ordering your products or availing of your services.
6. Demonstrate in a Live Event
Hold a live streaming event on any of the social media platforms where you have maximum followers, fans, or subscribers. Live events are not attractive unless you offer discounts and other captivating offers.
Social media users are in search of such events so that they can order limited edition products right away and get the delivery before anyone else. Do enough promotion of such an event and let more and more users stream online and you will reap the most of sales.
7. Try Being Creative
People have become sensitive to local business. They are careful in buying products personally or ordering them online as either their staff may be following the SOPs or not. Try being creative in your marketing endeavors to make them sure they are ordering from a safe and well-protected business.
For example, you can measure the body temperature of the cooking staff, keep a track record of the health condition of the delivering boy, and disinfect the office premises. Communicate all your virus eradication efforts in marketing campaigns to gain trust and credibility.
The scope and nature of a small business are limited, however, with advanced marketing techniques, you can expand it to the nearest localities. A smart business owner shall no more rely on conventional marketing techniques as the world has evolved into a global village and Covid-19 has further squeezed the world into a community. Try any of the above tips and be optimistic about the results.