After the massive disturbance due to the COVID-19 outbreak in 2020, companies are looking for a solution to overcome deadly situations. Fortunately, we are blessed with digital technology; it has helped companies be productive and empower them to deal with this pandemic.
But what impact does the digital trends will put more now and in the future?
Currently, digital tools have allowed people to be connected and work from home to maintain social distancing. Therefore, our reliance on technologies like the Internet, wireless technologies, and mobile technologies has increased more than earlier.
Image Source: mckinsey.com
Now, let’s dig deeper and understand what digital transformation will stay today and in the future.
Highlights of Contents
5 Mega Digital Trends That Are Normal For Your Business In 2021 & Beyond
Here, we will see how digital transformation helps us cope with the changes taking place and give us new ways to collaborate. Stick to this blog to understand what immediate action you need to take to be connected globally through information technology and how these technology trends are more appropriate to move forward in 2021.
1. Artificial Intelligence & Big Data Will Help In Having Real-Time Data
In this competitive world, real-time decisions are crucial for every business owner. These days, things change so fast that companies depend on analytics, real-time data, data prediction to interact with the customers.
Many data analysis companies are offering automated data warehouses where they highlight things surrounding a business. Using Big data with the AI technology will help the companies to know where their sale is going down and how sales are going up. Therefore, it is easy for them to take steps according to the real-time data.
Artificial intelligence is the most powerful digital trend 2021 humankind has access to propel their business. Using AI-based tools, companies can also address the economic reality of recessions. Thus, it becomes easy for them to decide how and where they should streamline business processes.
They are among a cluster of high-tech tools to track COVID 19 and combat it using artificial intelligence. However, as per Gartner, by 2025, artificial intelligence technology will account for 44% of the global AI-based business value.
Image Source: gartner.com
2. Remote Work Culture Will Become Normal
Google Meet, Skype calls, etc., were something that people rarely use before the pandemic. Nowadays, everyone is completely used to this, and we saw a huge spike in their demand.
There is a rise in the remote work movement. The Gartner report says 82% of companies are planning to work remotely till the pandemic is over. Some companies say (around 47%), their employees will work remotely for full time.
PwC survey includes 78% of 669 business leaders who decide that remote collaboration is normal and stay.
Similarly, Upwork predicts 22% of companies will be working from home by 2025, a staggering 87% increase compared to pre-COVID times.
Image Source: remoters.net
However, being away from the office and working doesn’t mean companies are not monitoring employees’ productivity and more. Besides, they are using time tracking applications, productive tracking applications more frequently than ever before. They are using it to observe screen time, screenshots of activities, and even GPS tracking.
3. Cloud Computing Revolution
This pandemic, the work process has changed; people are now working from home and shopping online.
All of these are possible because of new technologies- one of these is cloud infrastructure. If you have the cloud infrastructure in the background, it is very easy to scale operations and deliver on-demand services.
Surprisingly, the global cloud service revenue reaches $37 billion in 2020, whereas Amazon generates a $130 billion cloud market in the same year.
Image Source: Statista
The social restrictions and remote working have put a tremendous strain on businesses and have forced leaders to operate cloud services to maintain agility. It is an alternative way to run their services through these tough times.
Forrester says the global public cloud computing infrastructure will market around 35 percent to $120 billion in 2021.
4. Opportunities In Growth Of Virtual Services
Organizations can automate, streamline, and improve their business operations using technology. Companies like Amazon, Google, Microsoft are doing this very effectively where they are trying to automate as much of their services as possible.
Today, virtual services draw the biggest business value and opportunities to deal with COVID 19 crisis. The impact of it is very different not only for the health, retail, supply chain industrialist but even specific sectors like media and entertainment; the things are different.
According to Statista, the market size for enterprise-based VDA (virtual digital assistant) will have tremendous growth from 2016 to 2025. The VDA market hit around 5 billion U.S dollars in 2020 and is expected to reach over 20 billion U.S. dollars.
Image Source: Statista
We can see tremendous growth and unbelievable demand for all things over the Web. Whether it is digital entertainment, digital consumptions, digital tools, people are using tremendously.
Such as gaming, subscription-based video like Netflix, Amazon Prime is growing.
5. 5G-The Coming Future Trend
Every once in a while needs technology change that gives benefits in the business landscape.
The current scenario has caused businesses to understand the severity of technology like 5G. The new normal is fitting under the surface of technology, allowing employees to interact with their companies digitally.
5G technology has the light to flourish the tech world. When you first hear about this latest technology trend, you learn that it’s maybe 100 times faster than 4G, and you say to yourself- Waw, I download large files in nanoseconds.
When you think about the future, 5G holds a great place in changing the world. It regulates the faster-working processes. Well, it tends to perform outstanding service in providing effortless collaboration in an organization through video conferencing.
According to a Statista report, smartphone subscriptions for 5G worldwide will reach 600 million this year, it 3X times more than the 2020 total. Whereas 5G subscriptions will keep on increasing, and it might hit 3,313m in 2026.
Image Source: Statista
These are the technology trends that are shaping digital infrastructure for 2021 and the future ahead. The pandemic has taught us how digital growth can help us in accelerating business processes. These technologies will give a clear picture for their organizations to stand out in the market.
Business leaders who understand the importance have already embraced these trends for the ever-changing future.
So, let’s dive into it for digital growth and see positive ways of operating them with excitement. If you embrace these trends, it will offer better quality, safety, efficiency, productivity, and most importantly, provide convenience to operate multiple business processes.
Q1: What are the top trends in digital marketing for 2021?
A1: 2020 has been a very challenging year for many marketers and even for digital marketers. Still, some of them were trying to shift from traditional media to digital media. So, let’s have a look over some incredible digital trends that will rule 2021 and beyond.
- Programmatic Advertising
- Conversational Marketing
- Video Marketing
- Influencer Marketing
- Social Messaging Apps
- Visual Search
- Voice Search & Smart Speakers
Q2: What are the newest technology trends in 2021?
A2: Technology trends are shifting, changing continuously to have a better experience with the real world. There are some technologies you can’t afford to skip in 2021 and the coming time. These technologies are fantastic for operational side folks and marketing side folks as well.
- Intelligent Process Automation(IPA)
- Tactile VR
- Big Data Analytics
- Human Augmentation
- Artificial Intelligence(AI)
- Edge Computing
- Intelligent apps
- Data Science
- Internet of Things
- Robotic Process Automation (RPA)
Q3: What are the four types of digital transformation trends in 2021?
A3: Let’s have an insight into what technology you should keep an eye out for in 2021 in terms of digital transformation. If you do so, you can create value for your business in the digital world.
- 5G will go miles in the digital era.
- Customer Data Platforms (CDP).
- Increasingly steps toward a hybrid cloud infrastructure.
- Cybersecurity leads to falling in the list of critical tech trends.
Q4: Which technology is best for the future?
A4: We have addressed many tech world changes, and some of the technologies will fuel our coming year.
- Artificial intelligence (AI)
- Machine learning.
- Augmented humans.
- Big Data
- Augmented analytics.
- Distributed ledgers.
- Edge computing.
- Digitally extended realities.
- Voice interfaces and chatbots.
- Computer vision
- Facial recognition
- Quantum computing.
- Mass personalization and micro-moments.
- Nanotechnology and materials science.