The latest report in Google Search Console is going to assist news publishers in calculating the performance of their posts with more prominent precision.
“Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on news.google.com.”
Website owners can access the recent performance record by signing in to the Search Console and going to the Google News in the navigation menu available on the left.
The report is the same as other Search Console and incorporates metrics, including click-through rate (CTR), impressions, and clicks. It is possible to segment the data via devices, country, and date filters.
What it looks like:
The news report of Google Search Console can be utilized to define the number of times a site’s articles have been displayed to individuals in Google News. Besides, it will show the number of times those blogs have been clicked on.
Earlier, it was not impossible to separate this particular bunch of data, which converts it into a significant update to publishers. This release is now live in Search Console for a website that shows in Google News.
In case you don’t view this report for your website, it probably implies your articles don’t regularly display in Google news.
Previously, publishers used to submit their website to be available for the Google News website and app; however, it is no longer needed.
All publishers are considered for Google News automatically, the organization says, “They just need to produce high-quality content and comply with Google News content policies.”
Publishers striving to enhance their performance in Google News perhaps advantage from registering the Google Publish Center. Besides, this by no means needs to occur in Google News; however, it does give several advantages, which I’ll go over in the upcoming section.
Publish Center Enhances Your Google News Performance
Since with the latest update, you can examine your Google News Performance more correctly, it’s time to commence seeing methods to enhance that performance every month.
One approach to do so is by registering in Google Publish Center. Publisher Center is a utility that lets sites share content straightly with Google News by listing website URLs, RSS feeds, or videos.
Google is going to discover your news via ordinary web crawling, so there is no requirement to submit it directly. Publish Center gives greater control over the appearance of the content, which in turn could enhance performance.
What are its Key Benefits?
- Content and Branding Control: Brand, design, and customize the sections of your publications and content in Google news.
- Newsstand Eligibility: Publications with businesses can be in the Newsstand part of the Google News application in applicable regions or countries.
- Monetization: Run ads within your content section in the Google News application. It supports ad serving through Google Ad Manager like premium solution ads.
Remember that offering a feed by Publisher Center doesn’t ensure content will be placed in Google News, neither will it increase a website’s ranking in Google News.
Do you profit you can get from featuring your content in Google News? Here are the key ones:
- Boost Targeted Traffic
- Give Proof of Authenticity
- Project an Image of Knowledge
- Promote Your Content for Free
- Monetize Your Content
- Instant Indexing
- Get More Links
I hope this update will help you to grow your website traffic.