eBay is all set to launch the brand new PayPal Access, a service that would empower users to use their PayPal accounts on other websites without any obligations of a registered account or a credit card.

The service is slated for its debut on Wednesday at eBay’s X.Commerce developers conference in San Francisco has its ultimate objective in reducing the steps needed for making a purchase, by removing the burdensome steps required to register for the account and it will also lower risk of losing the crucial credit card information to a hacked website.

“What’s different about PayPal Access is that it provides everything consumers and merchants need to create an account and transaction – from shipping to payment details,” a PayPal spokesperson said. “We’re helping retailers simplify login and account creation to help increase conversion and loyalty on merchants’ websites.”

For the successful implementation of the service, PayPal has found its support pillars in the form of Gigya and Janrain. Gigya will offer the PayPal Access API to its nearly 500 enterprise clients through its Social Login product, while Janrain will offer the API through its social checkin platform.

“Identity is going to play a huge part of how users interact on the web outside of their core social networks, and PayPal Access helps bring that vision to life,” a Gigya spokesperson said. “For retailers, we think it could have a major impact on reducing shopping cart abandonment because shoppers will only need to login once in order to go through the checkout flow.”

However the poised product is already facing a few challenges. The biggest barricade in its smooth journey to success is convincing the retailers to implement PayPal Access besides (or instead of) a traditional user registration system. Although PayPal Access smoothen the purchase process for the consumers it doesn’t give retailers access or control over those accounts. However the retailers will be bound to consider it thoroughly as the PayPal steadily gains popularity as the web’s most prominent payment solution.

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John Laster is a technical news junkie and Founder of TechieApps. He loves everything about digital world, technologies, social media and gadgets and has been prophetic in identifying the best ways to leverage and harness such news to drive sales growth for companies ranging from startups to huge organizations.

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