Google doesn’t need any introduction. In this fast-evolving world, it had established its name with 323.6 billion U.S. dollars brand value in 2020. Besides, every day, around 3.4 billion searches are being done using Google’s web browser.

Image Source: Statista

But Google is not limited to search engines; numerous other Google Tools are available for Marketers that can add value if used properly.

So, let’s directly jump into what are the different Google Tools for Marketers?

Top 20 Google’s Service Products or Tools For Any Digital Markers

Before I mention the name of the Google tools for marketing, I have something to tell- most of the tools that you will see in the list; you must have heard about them previously or must have been using them at the moment. Still, most of the time, you forget to count them as must-have tools.

Would you like to know what tools I am talking about?

Let’s walk through free Google tools for marketers.

Google Chrome

In digital marketers’ lives, most of the time is spent on the PC, either surfing anything or carrying out online stuff to grow business. So whenever it comes to a web browser, Google Chrome dominates the market. It is one of the most used web browsers, which was released globally in late 2008.

By 2020, it had 2.65 billion internet users and continues to be the top-notch player in the market. It is loaded with tons of extensions, themes, and apps that help marketers to boost their productivity. In addition, marketers count it as a growth tool available for Windows, Linux, mobile platforms, and macOS.

Hidden Features: How Does It Make Work Easy?

  • Let you know your passwords are safe by checking the saved passwords and warn you of any online breaches.
  • Sync across devices for easy access to your bookmarks, secure payment info, and saved passwords.
  • Search anything on the web; Chrome has answers for you.
  • Download a file
  • Read pages later and offline
  • Browse in Dark mode or Dark theme
  • Share pages with others
  • Share pages and phone calls between devices
  • Share pages with a QR code
  • Control your music, videos & more
  • Stay organized with tabs and keep track of multiple pages.

Google Keyword Planner

If you’re in marketing, Keyword Planner is a gem. It allows you to research high-ranking keywords for your web pages and ad campaigns. It helps discover the new keywords, but you can also check how your selected keywords might perform in the future. The best part, it is cost-effective and free to use.

These forecasts make a difference in bidding by allowing you in-depth keyword research to create a successful campaign for your potential audiences.

Hidden Features: How Does It Make Work Easy?

  • Get keyword suggestions related to your website, products, or services.
  • Get forecasts and search volume for your selected keywords.
  • See the average cost for a particular keyword.
  • Get historical metrics for your keywords.
  • Get ideas for new keywords.
  • Select keywords by narrowing your targeted location.

Google AdSense

Way back in 2003, Google launched its AdSense program for free to help you grow and opportunities to generate revenue from your content. Almost 2 million publishers have chosen this google marketing tool to earn money from their sites. Take a step to create your Adsense account, activate it, and then you can start showing ads on your site to earn money.

Hidden Features: How Does It Make Work Easy?

  • Create and manage ad units
  • Generate detailed performance reports
  • Select how the AdSense revenue is shared between you and your users with our revenue sharing program.

Google Analytics

Google Analytics, a one-stop destination for marketers to get in-depth information about their customers for free. Whether you are a startup or multi-funded organization, use this tool to evaluate the performance of your content, websites, products, and marketing.

In the business space, its machine learning capabilities make it stand out as the best marketing tool.  Above all, it is easy to use, saves time, provides a seamless workflow, increases efficiency, and grows revenue for your business.

Hidden Features: How Does It Make Work Easy?

  • Real-Time Reporting
  • Advertising Reports
  • Behavior Reports
  • Acquisition Reports
  • Conversion Reports
  • Predictive Analysis
  • Easy integrations with other Google partner products and solutions.
  • It offers a diagnostics tool to alert you with unexpected metrics or events.

Google Search Console

Like Google Analytics, the Google Search Console is a free service enriched with valuable features for SEO professionals. It provides detailed indexing information and crawler reports for your web pages without any delay from the Google index.

Marketers use this tool to check the overall website health by measuring the site’s performance, search traffic, and more. In short, it is the ultimate solution to let your site shine in Search results by alerting about technical glitches in your site. So for you, it becomes easy to fix it in the early stage.

Hidden Features: How Does It Make Work Easy?

  • Easy to optimize content with Search Analytics
  • Submit individual URLs or sitemaps for crawling
  • Alters website’s owner when Google identifies issues on their site via email.
  • Built with URL Inspection tool, extract detailed serving information, crawling and indexing about a page, straight from the Google index.

SEOs Must Read: 21 Proven Tips to Generate Traffic to Your Website in 2021!

Google Trends

In simple words, Google Trends edge out the trendy topic related to whatever business niche you hold. Use this SEO tool to check the relative search volume data, related queries, related topics, demographic insights for a specific topic.

Whether you are writing content for a webpage or designing an ad, Google Trends will guide you with which- keywords, phrases, or topics convey your concepts to the searchers.

Hidden Features: How Does It Make Work Easy?

  • Find out Keyword Variations as per Region
  • Discover Spelling Preferences
  • Recognize What’s Trending Today
  • Product comparison
  • Get a suggestion for related topics and searches
  • Get New Content Ideas

Google My Business

Google My Business is nothing but a local business directory that launched in June of 2014. It is free to claim your business is online. Simply, it’s your virtual storefront.  These days, when everything is online, GMB becomes essential for your business.

After claiming your business on this platform, you will appear across Google Maps and local searches. However, keep in mind to put correct contact information, useful information, and other business details so that your customers don’t be misled.

Hidden Features: How Does It Make Work Easy?

  • It allows you to edit business info, publish posts, upload photos, and respond to visitors’ reviews at the dashboard.
  • Discover how your customers are getting engaged with your Business Profile; is it clicks, booking calls, or follow.

Google Test My Site

Again one of those tools that Google launched in back 2016. It not only tests site performance for mobile devices but also for desktops. It analyzes your website and makes a series of improvement recommendations, especially loading time, usability issues, etc.

It shows the percentage of users you lose due to the slow loading time of your website. Therefore, it is good to take them into account since it advises how to optimize, manage, and improve your site performance to let you be visible in the first position of the search result page.

Hidden Features: How Does It Make Work Easy?

  • Discover how to optimize your mobile site to increase the speed of the site.
  • Provides recommendations to resolve issues and enhance your mobile site experience.
  • Helps in creating an optimization plan to improve the overall user experience.

Google PageSpeed Tool

Like Test My Site, the Google PageSpeed tool provides you with in-depth insights into page load times. If your web page is loading slow,  this Chrome extension first analyzes the content and then generates useful suggestions to make it work faster. Note it only shares the recommendations for improving the load time of your web page, not for the server.

Hidden Features: How Does It Make Work Easy?

  • Provide performance score for a page
  • It uses Lighthouse to analyze the URL

Google Voice

If you haven’t yet heard of Google Voice before then, it is nothing but a Google Service that gives you an additional phone number to receive calls, text messages on your phone.

It gives you lots of cool calling features, no matter what kind of phone you have or which carrier you use. For example, you can use Google Voice numbers not only to make international and domestic calls from mobile devices; it works well with your web browser too. And if you get voicemail, you can listen to it before answering.

Hidden Features: How Does It Make Work Easy?

  • Read voicemail transcripts in your inbox.
  • Personalize voicemail greetings.
  • Make international calls at low rates.
  • Get protection from spam calls and messages.
  • Block unwanted callers.
  • Screen calls before you answer.

Google Alerts

If you are interested in a topic and want yourself to be updated with what’s going on, what’s in it, then Google Alerts is simply your answer. First, however, you need to set your account to receive an email from Google the moment your specified query is mentioned on the web. As a result, it saves your time searching for a particular topic since you get an alert whenever it appears on Google.

Hidden Features: How Does It Make Work Easy?

  • Brand monitoring to keep track of your products and brands.
  • Reputation management, give quick responses to positive or negative reviews and mentions.
  • Link building, redirecting your social traffic to positive reviews.
  • Let you be informed of the trends in the industry.

Google Calendar

Google Calendar is the ultimate option to manage many meetings across different regions. Whenever you receive an email for an event such as a concert, flight, corporate meetings, restaurant reservation, etc., Google will automatically add it to your calendar and always alert you for the same.

Hidden Features: How Does It Make Work Easy?

  • Customize your calendar view settings to tailor to your needs.
  • Change the display and color settings of your calendar.
  • Manage appointments across multiple time zones.


Gmail is again the most used free email service managed by Google. It enables you to send and receive emails, create an address book, block spam, chat, and many more.

Hidden Features: How Does It Make Work Easy?

  • Spam filtering
  • Built-in chat
  • Nudge notifications
  • G Suite integration
  • Offline support
  • Use the search tab to find the exact results.
  • Preview and respond to an email without opening it

Google Sheets

Google Sheets web-based spreadsheet, available for free.  It’s a combination of functions and features that are useful when working with data in a spreadsheet. You can even share sheet files and folders with anyone by limiting the view, comment, or edit.

Hidden Features: How Does It Make Work Easy?

  • Share & work with others
  • Edit and format a spreadsheet
  • Scrolling tables
  • Auto aggregate chart values
  • Insert date from a calendar

Google Docs

Google Docs is called Google’s free word-processing app. It is among the powerful tools to help you write reports, keep meeting notes, create joint project proposals, etc.

The interesting thing about it is that you don’t need any special software to allow multiple users to work simultaneously. With Google Docs, it is trouble-free to create, edit, and delete text documents right in your web browser. Moreover, every little change made in the document is saved automatically.

Hidden Features: How Does It Make Work Easy?

  • It is loaded with different types of templates for writing content.
  • Voice Typing
  • Available in over 40 languages
  • Research tool
  • Easy to see the changes that are made.
  • Outline your document

Google Forms

We often see people using Google Sheets, Slides, and Docs, but a rare one uses its again interesting free tool – Google Forms. It’s a powerful online form that you can use to collect data like customer feedback, job applications, interview tests, short surveys, etc.

The best part is that it seamlessly gets integrated with Google’s other products, such as Sheets. Such an incredibly intuitive and easy-to-use tool can facilitate contact with customers for business enterprises.

Hidden Features: How Does It Make Work Easy?

  • Custom themes
  • Add YouTube videos and images.
  • Easy to make, edit, and respond to forms on screens big and small.

Google Blogger

Blogger, Google’s a free blogging platform with a free domain name. So if you are looking for a completely free web hosting solution, Blogger is good to go. You don’t even have to think to pay for web posting, and it’s just an incredible asset that you can generate money from.

Blogger is ideal if you are creating a more personalized blog. With Blogger, you have control over the on-page SEO, and thus you can get more traffic and make money. And most importantly, you have the added benefit of Google’s powerful, secure platform.

Hidden Features: How Does It Make Work Easy?

  • Improved SEO & Web Traffic
  • Free web hosting
  • Built-in Advanced Editor
  • Mobile Responsive
  • Stable Services
  • Reliable System

Google AdWords

When people search on Google, they seek to find the answer to something in their minds. Now, it is your opportunity to show your company, product,  solution, service that your business has for this person’s problem.

Within Google, you get two search results; one is for free (organic results), and the next is paid results. Moreover, Google puts at the top of the search results is paid ads, and the way to get the top of the search results on these paid ads is through the Google ads platform, also called Adwords.

Hidden Features: How Does It Make Work Easy?

  • Able to adjust bids on a micro level
  • Test different bidding strategies
  • Auction insights
  • Monitor search impression share
  • Conduct remarketing

Must Read: How Do I Optimize My Amazon PPC Campaign Better Than Anyone Else? – An Expert’s Advice

Google Marketing Platform

Google introduced a smart tool called Google Marketing Platform for unified advertising and analytics. This platform is an ideal choice for smarter marketers, especially small business owners who want to get better results from this free tool. It makes marketing easy, from app or site analytics to intuitive testing.

Hidden Features: How Does It Make Work Easy?

  • Improved cross-device capabilities
  • Smart campaigns powered by ML (Machine Learning)

Google Translate

Again the interesting service by Google is Google Translate. It is categorized under the multilingual neural machine translation service. You can use it to translate text, websites, and documents to change it from one language into another. As of now, it is free and supports 109 languages.

Hidden Features: How Does It Make Work Easy?

  • It has 109 languages support and voice input for 45 languages.

Closing Words!

Google is all about innovation, and these were the top Google tools marketers should use to empower their businesses. These were some of its products and services that can help you to manage your business, customers from the beginning to the end.


What kind of tools does Google provide for marketers?

If you want to ensure your business grows online, then Google has many free tools, products, and solutions to make things go in your way. Here are some cutting edge Google tools for marketing:

  • Google My Business
  • Google+ Business Pages
  • Google Webmaster Tools
  • Google AdWords
  • Google AdWords Keyword Planner
  • DoubleClick Search by Google
  • Google Trends
  • Google Drive

Is Google ads a marketing tool?

Yes, it’s an amazing marketing tool. The benefit of using Google Ads is it accelerates your results and lets your ad be on the top of the search results for a certain keyword.

How can I do Google marketing?

If you want to perform Google marketing, here are some steps you should follow:

  • Establish your account goals.
  • Determine your audience.
  • Conduct keyword research.
  • Set budgets and bids.
  • Build your optimal account structure.
  • Write high-performing ads.
  • Create effective landing pages.
  • Implement conversion tracking.