Video content has become a crucial part of marketing strategy. An average population spends around 100 min watching videos, so a good video can boost your business sales and conversion and help drive your brands’ success.

According to studies, around 87% of marketers use video to increase web traffic, while 88% use it to boost ROI.

Marketer Statistics

Source: https://visme.co/blog/video-marketing-statistics/

But how can you make that “Good Video” that can entice your target audience?

One simple, straightforward answer is that you can’t make attractive videos without the best free video editing software.

The problem here is there are so many free video editors available on the web, confusing people about which one is the best.

Therefore choosing the best video editor that is reliable and affordable has become far more complex with many options available.

To make your job easier, I have come up with some handpicked video editors that you can use this year to generate leads and boost your ROI.

So without wasting much time, let’s dive into the top video editing software for Windows.

Top 7 Free Video Editing Software For Windows In 2021

1. Shotcut

Shotcut

Shotcut is one of the most reliable free video editing software for Windows. Developed in 2011 by Dan dennedy, Shotcut is a free and open-source cross-platform video editing software that works on Linux, macOS, and Windows.

Using this video editor, one can have access to excellent features and tutorial videos to make it easy for you to use this editor.

Here are some key features of Shotcut

  • 4K HD resolution support.
  • Timeline editing
  • Supports the latest audio and video formats
  • Supports multiple image formats like BMP, GIF, JPEG, PNG, SVG, TIFF
  • Frame-accurate seeking for many formats.

And many more.

If you are a beginner, the Shotcut video editor provides you access to one of the best interfaces that one could find in a video editor. Along with that, this software offers you a long list of file format support that makes it simpler for everyone to use it.

Pros

Cons

4K HD resolution Lacks 3D editing
Supports various file formats Lacks advanced editing feature like VFX
3-way color correction Lacks options for social media exporting

Pricing: Completely Free

2. VSDC Video Editor

VSDC

Developed by multi-lab, VSDC Free Video Editor is a non-linear editing software available only for Windows. This software comes up with a plethora of features that one can’t ignore.

Here are the key features of VSDC Video Editor

  • All the popular video/audio formats supported
  • 4K and HD support.
  • Powerful Chroma Key tool for removing green background
  • Trendy video effects, filters, and transitions
  • 360 video editing, and color correction
  • Proper Interface.

One thing I like about this video editor is that it comes with both paid and free versions, so you want access to some additional pro features, then you can get a paid version.

Pros Cons
An extensive set of effects and filters. Works only on Windows
Custom color correction Difficult to use for beginners
Enticing visual effects 3D support is missing

Pricing: Paid version for 19.99 US Dollars.

3. Filmora9

Filmora9

Developed by Wondershare, Filmora9 is an easy-to-use video editing software for PC that works on both Windows and macOS. If you are a beginner, then this is the software made for you.

Let’s look at some features of Filmora9 that make it the most feature-rich video editing software in the market.

Here are the key features of Filmora9

  • 4K and HD resolution support
  • Social sharing
  • Video effects including motion elements and transitions.
  • Hundreds of audio and video tracks
  • Faster Import and export.

Apart from the fantastic features, the other thing that makes Filmora 9 one of my preferred video editing software is that even though it is not a free video editor, it is still very affordable and provides excellent value for money.

Pros Cons
Easy to use video editing software Not a free tool to use
Great value for money It doesn’t support vector files
Advanced features Lacks rotoscoping option

Individual Pricing:

  • Annual – $39.99/year
  • Lifetime – $59.99/lifetime
  • Unlimited – $99.87/year

For Business Owners: $139.99 for 1PC

For Students: Price starts at $7.99

4. InVideo

InVideo

To all the marketers out there, now you can easily transform your blog or article into great videos and drive enormous traffic to your website.

With an extensive library of 4000+ templates, InVideo is an excellent option for marketers to create video ads, promos, social media videos, and more.

Here are the key features of InVideo

  • Export to social media channels
  • Power transitions
  • Media library
  • Audio Tools
  • Brand/Text Overlay
  • Supports HD Resolution
  • Video Stabilization

And many more.

With over 4000 high-quality video templates, InVideo is Ideal for beginner and seasoned video editors alike as it is an easy-to-use and highly flexible tool.

Pros Cons
Easy-to-use tool Time-consuming exporting process
24/7 support It doesn’t have a video timeline.
Automated text to speech  

Pricing: Starts at $20.00 per feature/month.

Edit Your Business Video Like A Pro!

5. Blender

Blender

Blender is one of the leading free video editing software for PCs that can be used for Windows, Mac, and Linux.

One of the things that makes Blender one of the best free video editors is that it’s open-source and designed for beginners and advanced users.

Key features of a Blender are:-

  • The extensive list of visual effects
  • Live preview, chroma vectorscope, and histogram displays.
  • Audio mixing and waveform visualization.
  • Up to 32 slots for adding video, audio, and images
  • Speed control, adjustment layers, transitions, and more
  • Allows everyone to use video editing and scripting tools.
Pros Cons
Open-Source Most tutorials are focused on 3D animation.
Easy-to-use
Availability on all major platforms

Pricing: Free

6. Openshot

Openshot

Started by Jonathan Thomas, Openshot is one of the best free and open-source video editor software for Linux, Windows, and macOS.

Openshot video editor comes with a ton of features at free of cost.

The critical feature of Openshot’s include:

  • Unlimited tracks/layers
  • Cross-platform video editing.
  • Clip resizing, snapping, rotation, and cutting video transitions with real-time previews.
  • Compositing, image overlays, watermarks
  • Advanced Timeline

If you are the one that is searching for free, open-source video editors, then this is the one you should try your hands on.

Pros Cons
Easy-to-use Lacks video tutorial
Good Interface It comes with a high system requirement
Open-source

Pricing: Free

7. Lightworks

Lightworks

Talking about the best free video editing software, how can we not mention Lightworks.

Lightworks is another one of the best free video editors available on Windows, Linux, and macOS.

Here are some key features of Lightworks

  • High precision video trimming.
  • Various video effects.
  • Multicam support.
  • Collaboration tools.
  • Export to social media channels.
  • Supports a wide range of video formats

So, if you are looking for a free video editor that runs on most platforms, you can go with Lightworks without giving a second thought.

Pros Cons
Fast editing process 4K video support in paid version only.
Designed for both advanced and beginners Lacks advanced audio control
Advanced features

Pricing:

  • $24.99/month.
  • $174.99/2 years.
  • $437.99/Lifetime.

Read Also: Video Email Marketing: Benefits & How It Makes Email Campaign Effective?

Over To You

With plenty of free video editing software available on the internet, it isn’t easy to find one that can help meet your expectations.

Therefore to help you with that, I’ve created the list of top video editing software for windows that allow you to make a video and come with affordable price tags. So you don’t have to compromise with features if you don’t want to spend too much money on editing apps.

This blog has listed the 7 best free video editors that are easy to use and can be used by both beginners and advanced users. Here’s the list

  1. Shotcut
  2. VSDC Free Video Editor
  3. Filmora9
  4. InVideo
  5. Blender
  6. OpenShot
  7. Lightworks

I hope this blog can help you get your ideal video editing software. If you want to suggest any good video editing software, please mention it in the comment section.

FAQs

Which is the best video editing app or software for PC?

Here are some of the best free video editing software for desktop

  • Lightworks
  • VideoPad
  • VSDC Free Video Editor
  • OpenShot
  • Shotcut
  • Blender

Which free video editing software is best for beginners?

Here is the best video editing software to try if you are a beginner

  • Filmora9
  • InVideo
  • Blender
  • Openshot
  • Videopad
  • Avidemux

What do most YouTubers use to edit their videos?

The best video editing software for YouTube are:

  • Final Cut Pro
  • Adobe Premiere Pro
  • Premiere Elements
  • Pinnacle Studio 24
  • CyberLink PowerDirector 365

How much RAM is required for a video editing app for a PC?

The working of video editing software for Windows in your system depends on its processor and GPU. You can do video editing in your system easily with a RAM of 8 GB.