After developing a highly innovative mobile app in-house or by using a mobile app development company, you would wish to see the app remain installed on the smart devices of your users rather than being deleted. And, while the concept of the app may get users to install it on their smart devices, it is the experience created by the app that would ultimately decide if it stays there for long. So, your mobile app development company plays a key role in ensuring that the app provides a simple and intuitive navigation experience for the app users.
You may approach an Android app development company to design your app for Android devices. But, what if you plan to develop an iOS version of the same app in the future? Will you look for an iOS app development company as well?
It makes more sense to get your app developed by a company that can handle both Android and iOS platforms. Doing so would offer better value and take less turnaround time than getting the same app developed for Apple devices by an iPhone app development company at a later stage. And, sticking to a single company would help you focus more on providing a better UX for your mobile app.
So, what are some of the mobile app UX best practices that you can implement? Let us take a deep dive into this topic.
1.A Single Call to Action Per Screen
When you have a great app concept, you may be tempted to offer too much information to the users and make them do many things on each of your app screens. However, doing so could result in confusing the users and they may ultimately get distracted from the main purpose of your app. Hence, you should aim to keep it simple and only have one call to action option for every screen of your app.
2.Limited Use of Push Notifications
Along with identifying reasons that would make users keep your app on their device for longer, you also need to focus on why they uninstall or remove the app. One of the major reasons for users uninstalling apps is that they become frustrated (eventually increasing the chances of your app being removed) with the numerous push notifications that they get from different apps on their mobile devices. So, while push notifications are necessary to increase user engagement, you also need to send them wisely and only when they are expected to add value.
3.Keep the Navigation Easy
It is important to keep the navigation across the different app screens simple as part of your mobile app services. A key strategy could be to learn about the best practices related to the placement of the navigation controls implemented by some of the most popular apps, instead of reinventing the wheel.
For example, the Pocket app for iOS places most of its navigation controls right at the bottom of the mobile screen. Clearly, Pocket’s development agency which offers iPhone app services identified the fact that a lot of mobile users navigate apps with one hand which makes the thumb important for quickly accessing any navigation options.
Ensure that the size of the buttons and links is appropriately large to avoid any selection errors. Whether you are offering iPhone app services or Android app services, let the app users know which icons can be tapped or swiped. Also, make sure the gestures are consistent across all screens. So, if double tapping on an item means selecting it for deletion, ensure this functionality remains the same on all the screens of your app.
5.Come Straight to the Point
You need to remember that when a user opens your app, he or she may have landed there in a hurry and are looking for some quick information or content. Hence, it is important that they are able to speedily access the main features (content) of the app as soon as they open the app. In other words, ensure that your app interface empowers quick and easy accessibility to the main feature zone of your app.
6.Minimize the Required User Input
The attention span of users on a mobile device is limited and so they are likely to get frustrated and leave an app if they are asked to fill in too much information during the registration or checkout. Hence, ensure that you ask them to fill in a limited number of fields that will provide you with the most relevant information.
You can try to ease their task of filling in the data on screens by using functionalities like spellcheck, autocomplete, and predictive text assistance as part of your Android or iOS app services.
We hope that the above discussed mobile app UX improvement tips prove valuable to you. The idea is to enable you to hire appropriate Android mobile app developers or iPhone app developers to carry out custom mobile app development by offering an optimal UI/UX for your app users.
Feel free to share your feedback or suggestions in the comments section below.