Smartphone adoption by consumers is accelerating with IDC forecasting market growth of 32.7% year on year in 2012. Despite Google and Apple’s dominance, Microsoft has managed to displace Blackberry and now sits in third place for mobile operating system usage. Could this be as a result of the positive feedback received about Windows mobile and the improved user experience? There is certainly a market opportunity available to those manufacturers who put the consumer first and improve usability. So with that in mind we compare Android with iOS and Windows mobile and ask the question, which is best?