Today, Google announced the launch of DoubleClick Studio Layouts tool which will let you to build rich media and HTML5 ads in minutes and get them live within few hours. After testing the tool with its associates, the company has decided to make it available for the public as well. Google has also assured to introduce more features and formats for this tool in the coming six months.
Google explains the reason behind this launch:
Rich media’s continued growth is due in large part to its ability to help brands bring their stories to life online. But although rich media ads are recognized as a critical vehicle for digital advertising, the tools to produce these ads are still too complex and time-consuming. The insurgence of mobile advertising and HTML5 has only made the process even more complicated. In fact, ad production can consume up to 80% of a creative agency’s time, leaving only 20% for the strategic, innovative thinking.
Google has provided a case study on how Korean tech giant was able to utilize Studio Layouts to run its campaign successfully in Turkey. Google spokesperson revealed that, Samsung Turkey launched its media rich campaign for its flagship product Galaxy S4 in 90% less time using Studio Layouts, that is why they are now focusing more on this tool. Samsung also told Google that, they have created ads in just fifteen minutes and completed its testing within three hours with no modifications. In short, this is a part Google’s wider plan to make sure it can carry on generating revenue even through the mobiles.
Current DoubleClick Studio Layouts users will see the newly added Layouts tab in the green navigation bar at the tip of the site. You will be redirected to a page by clicking on the Layouts links where you will be taught on how you can start using the tool.
Google disclosed the following advantages for advertisers:
- Performance: Upgrade standard flash and image ads to rich media
- Efficiency: Build rich media and HTML5 ads faster
- Reach: Get more mileage out of existing assets
By offering more media-rich tools to the promoters, the company is expecting to stop a startup from jumping in and stealing clienteles with a new fascinating HTML5 ad presentation.