Categories: Updates

Google Core Update: Bane for Low-Quality Page and Boon for Quality Content

Google has begun releasing a new core algorithm update once again in 2020. This is the 3rd such update this year after key updates in January, as well as in May.

On Twitter, it declared, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Google Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:

The December 2020 Core Update is now rolling outlive. As is typical with these updates, it will typically take about one to two weeks to fully roll out. Later today, we are releasing a broad core algorithm update, as we do several times per year.

It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that: [sic]”

What is Google Algorithm Update?

The tech giant regularly updates its algorithms intending to deliver excellence and reliable outcomes to the searchers. Google pumps out updates daily; however, confirms merely when there are significant updates. Since 2012, the US-based giant has been launching algorithms some times a year.

The reports of Google algorithm updates usually strikes jitters to sites as such updates occur with important rank turnabouts. The former focus update in May had severely hit thousands of sites globally according to the websites that broadly pursue search engine behavior.

YouTube Update: YouTube Improves the Better Mobile Experience With 5 Updates

Here is the May Update of Google!

Manish, the SEO specialist, who is related to a lot of leading news sites in India, states IBT, “There was a huge drop in rankings for many websites after the core update in May. I heard from at least 10-12 websites that there was at least a 40-75 percent dip in their traffic. With the drop in the ad revenue in 2020 due to the Covid-19 pandemic, this update sounded the death knell for many small websites.”

The influence of the recent update is still to be considered to the sites to a considerable amount, but the sites that were severely struck by May 2020 key update may be remunerated if those websites have remained to build quality content.

Adding further Manish said, “Boon for quality content producers, bane for low-quality pages. If you are in the second category, then there is no need to worry.”

A user on Twitter replies to the new declaration of Google, “Guys who got affected last time are not scared, those who didn’t are scared. Most times, we just see reversals or ranking. One broad update, rankings tank. The next, rankings rise again (without changing or doing anything to the links/contents of the blog).”

Usually, there will be variations in the ranking method after key updates. Google utilizes around 200 several aspects to rank a site.

Pay Attention to Content

As per Google, if a site doesn’t disrupt its webmaster directions, there is no cause to bother. Moreover, Google explains that it doesn’t aim at particular websites or pages. It mentions, “Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

The search engine giant wishes the sites to focus on enhancing its quality steadily rather than attempting to tackle the incorrect things. The organization states in its blog post, “As explained, pages that drop after a core update don’t have anything wrong to fix. This said we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward. [sic]”

There will be modifications in the ranking arrangement after key updates. Google uses around 200 different aspects to rank a site.

Also Read: Google Webmasters Rebrands As Google Search Central

Meenakshi Mamgai

Meenakshi Mamgai loves to pen down her thoughts on the latest technologies. From Blockchain to IoT to Machine Learning, she has deciphered a lot of innovative trends. With her precise, well-researched, and high-quality write-ups, She knows how to engage her audience and deliver excellence.

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