Google introduced its “+1″ button last month as a part of Google’s search engine and displayed the “+1″ button next to search results. It enables you “+1″ search results and advertisements that you like which will emerge in your Google Profile. It was soon allowed to incorporate in website and blogs just like Twitter’s “tweet” and Facebook’s “Like” button. And apparently, Google+ buttons are used more in number than Twitter buttons. Twitter, now has something to worry about.

In a recent study carried out by a SEO platform provider – BrightEdge, revealed that 4.5 percent of the sites it analyzed had accepted the Google +1 button, while the “tweet” button had a usage of 3.4 percent combining Twitter Share (2.1 percent) and Twitter Instant Follow (1.3 percent). However, Facebook’s “Like” button, remained on the top with 10.8 percent leading the social share buttons.

Google’s +1 saw a growth rate of 1 percent, Twitter with 0.2 percent and Facebook with 0.3 percent when compared with the last analysis conducted in June, 2011.

Breaking down Facebook’s social share widgets, the “Like” button has been adopted by 10.8 percent while the “Like Box”, Facebook Connect and Facebook Recommendations had no changes with 6.1 percent, 1.9 percent and 1.3 percent respectively.

The survey was carried out for 10,000 largest websites showing a 33 percent spike in placement of the +1 button in the last few weeks. The report also discovered some more fascinating analysis. Only 49 percent of the top 10,000 websites used either Facebook or Twitter integration.

The analysis also included how the social share buttons were rated on the basis of integrating them on the front page of the top 10,000 sites. 47.4 percent included link to Facebook profile while Twitter stood second with 41.8 percent. YouTube had a 16.77 percent decline with 16.75 percent and LinkedIn with 3.7 percent.

Few days back, after the launch of Google Plus, Google removed real time search results from its search engine as the contract between Twitter and Google, with respect to real time updates from Twitter, had expired. The deal allowed Google to integrate tweets into search results on the go. Google stated that is working on incorporating Google+ into this functionality and have temporarily disabled the feature.

We can expect more integration of +1s after Google+ API is launched and when Google+ comes out of beta. Watch out Twitter!

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About the Author

John Laster is a technical news junkie and Founder of TechieApps. He loves everything about digital world, technologies, social media and gadgets and has been prophetic in identifying the best ways to leverage and harness such news to drive sales growth for companies ranging from startups to huge organizations.

9 comments

  1. I have to admit that the idea of organising people into groups I find very compelling. Right at the moment I don’t share my facebook page with business contacts. I suspect many others have the same issues that a facebook page is about your social life and you quite possibly don’t want to mix that with your business life. I think there may be a cultural aspect to this as well. In the US I think there is less of a divide between private and business life, here in the UK I think we tend to have a firmer divide. Whether that’s a good or bad thing who’s to say but it does impact how we view applications like Facebook from a business standpoint.

    I’m going to be signing up for a Google+ account because I think this is a bold experiment from Google and I’m fascinated to see how it turns out.

    Best regards,

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