When running an eCommerce store, you will have to produce numerous methods to succeed in marketing. Most businesses recognize this, and many try to do it independently. The issue that usually comes from doing the work alone is that you frequently mess up. Knowing beforehand the kind of mistakes other business owners make, and the best way to steer clear of them, can help you make your eCommerce store stronger. Here are some of the easiest ones to avoid.
Thinking Only Articles Are the Core of an Effective Content Marketing Campaign
Articles are excellent for promoting your content marketing campaigns. In fact, the majority of these campaigns focus exclusively on written articles, and they promote everything from techniques on how to remove moths from clothes to debugging free retail pos software. Preparing a written article is far faster than preparing videos and infographics, and it’s easier to access articles across a number of devices. However, video content is swiftly becoming a vital part of effective content marketing campaigns. When the video content is strong, customers are more likely to share them on the various social media platforms. Videos from numerous brands and brick-and-mortar stores do quite well in reaching their customers, and many eagerly await them. Social Media Ignite reports that more than 500,000 are shown each day. When it comes to eCommerce stores, the best videos are generally short ones that feature store content, and offer solutions to common problems. Sometimes they make people laugh, but a majority of the time they’re informational in nature and show people how to solve problems with the products. Keeping these videos top notch is important, but this does not mean they have to be costly. Remember that while articles are often at the core of an effective content marketing campaign, they don’t have to be.
Assuming High Resolution Images Should Be Used in All Circumstances
People are more likely to make a purchase when they can view a picture of the items they’re buying. It’s just part of what makes them human. You’ll be more likely to make sales if you include images, but that doesn’t mean your eCommerce store designs should focus only on images. Images should be provided whenever possible, but it’s more important to make sure the site can be accessed. Many eCommerce stores are beginning to realize the importance of having sites that mobile devices can quickly and easily access. Having lower resolution images that will load faster on a mobile site is generally more important, particularly if you aren’t willing to set up a separate mobile site right away. Remember, the various platforms you use will also determine whether it’s a better decision to use low rather than high resolution.
When you’re trying to succeed as an eCommerce store owner, it’s important you remember to avoid some of the simple mistakes, because they can quickly derail your efforts, and they may even decrease your efforts with your customers. Remember that while content marketing is one of the best marketing techniques you can use for your business, it doesn’t just have to be articles. Videos work quite well. High resolution images, on the other hand, are not necessarily the best choice, particularly if you want to wait to set up your mobile website.