Almost all small business owners and entrepreneurs know the importance of online business directories, particularly the local directories such as citylocal pro.
Any online directory is more than the advanced version of the conventional yellow pages. In a typical yellow page book, you have to go through the hassle of flipping pages to find the service you require. Online directories have simplified this process. They provide a central online platform for consumers to search, shortlist, view, and contact local businesses to hire their services.
Consumers can conduct this search from the ease of handheld devices. All you need is the internet and Google, and you are good to go. Previously, online directories were considered just a place to submit your online links at. However, these platforms have evolved to something much more substantial over the years.
Instead of leaving your company’s website links, you can submit complete company details for your business’s marketing.
If you have recently launched your business and want effective marketing, online directories are a good way to start. This article will sum all the benefits of online business directories for your business. Stay tuned.
Top Benefits of Listing Your Business on An Online Directory
Without any further delay, let’s look at all the benefits of having your business listed on top online directories:
1. Multiply Your Online Audience
Try a quick experiment. Go to Google and search for the name of your business. You will find that your business name is present in multiple online business directories where you never even submitted your details. Cool, isn’t it?
This is mainly because many online directories fetch data from more extensive directories to create their listings. If your business is listed in a big directory, your online presence will automatically be amplified.
This is a great thing for your business if your original listing and its details are accurate. Getting listed on multiple business directories by submitting details on only one is a convenient way to increase your online presence and clientele.
2. Connect with Your Target Audience
There are certain online business directories with huge daily online traffic along with advanced search features. These are the best platforms for your business listing as they will help you find your target audience.
Look for local business directories to make submissions, they are the most useful in targeting the local community.
3. Increase Your Chances Of Discovery
Certain online business directories let users search businesses using advanced filters such as type of service, area, and other categories. If you submit your exact business details here, the directory will help you connect with people who require your product or services even if they don’t use your company’s name.
This is highly advantageous since many people do not remember company names and only use the general category to find a relevant service.
4. Use Customer Reviews To Your Advantage
Many online business directories like Yelp have the option of customer reviews. You can use this feature to your advantage because client reviews are considered a trusted source. These directories have a real-time sharing feature using which consumers can post ratings and reviews easily.
Your target audience is likely to read these customer reviews and establish a verdict about your business. If you are listed on such directories, you will be given a direct source of contact with your potential customers.
5. Establish A Business Reputation
Many small business owners hesitate to submit their names for listing in the fear of getting negative reviews. However not submitting your business listing at all also shuts the door to getting positive reviews.
If you know to professionally tackle negative ratings and reviews, you have nothing to fear. Besides, multiple positive reviews will outweigh any negative review you may have. In reality, if you want to establish an online reputation, mixed reviews will work in your favor.
6. Increase Consumer Awareness Of Your Company
An online business directory works by displaying the most relevant search results to every search query entered by the user. These search results also show a brief display of business details. Consumers can use the click more button to view more details.
Even if a consumer does not directly click on your business name, they would still be able to see some details of your company. The main benefit of this feature is brand awareness helping you establish a platform for customer engagement.
7. Enhance Your SEO Game
SEO, the search engine optimization is the term used for content development in such a way that search engines i.e. Google can show your website among the top search results.
Search engines never compromise on the trust of their users. If your submitted details about your company are accurate, correct, and up-to-date on any directory, you will increase your chances of ranking high in the search results.
8. Appear On Top Google Search Results
You do not need to be a billionaire to appear on the first page of Google search results. With the right and targeted SEO approach, you will soon find your company’s name on the top search engine pages.
As a shortcut, you must understand that online directories have been around for some time and hence have good daily traffic and search engines trust them as well. As a result, these directories do appear on the top search pages on Google.
If your business is listed on these business directories, you can greatly benefit from their search engine ranking; through these online directories, your business name has a guaranteed chance of appearing in the top search results.
9. Establish Your Online Authority
Business directories and their listings can increase your online authority. These directories connect you with local consumers and reinforce your legitimacy by viewing your business de tails on their website. You must not take this lightly, business directories are an integral source of establishing online identity and credibility. As a business owner, you cannot bypass this step.
Business directories also enhance your online authority by establishing links back to your company’s website through the directory pages. These links are called ‘backlinks’ and will make your website appear higher in the search results.
10. Beat The Market Competition
As a small business owner, you will have to beat the tough market competition. One way you can handle the competitive market is through these business directories.
Listings on business directories allow more and more consumers to know about your company, products, services, and help you establish a good clientele.
11. Affordable Advertisement
If you want to boost your business clientele, you cannot run away from investing in a full SEO marketing campaign to beat the competition.
However, the SEO campaigns are not cheap and may cost you thousands of dollars. As an alternative, you can opt for a business directory marketing campaign which will cost only hundreds or even less. In fact, many US business directories accept free business listings as well.
12. Growth In Sales And Revenue
One interesting consumer behaviour that was observed particularly in the pandemic is that despite a bad economy, people still want to spend money on online shopping. They would rather buy things that they see online than in physical shops.
Your business listing on online directories will not only improve your search engine ranking but will increase your sales and, hence, the revenues as well.
13. Creative Marketing
Business directories opt for creative marketing strategies to promote your business. You can reap off amazing benefits using the social media accounts of these online directories. Good business directories inculcate effective social media marketing strategies to help increase the brand awareness of your company.
They try their best to direct the traffic coming on their social media pages to your business website or page to increase your sales and profits.
The Frequently Asked Questions
Q1: Why are paid listings better than free listings?
A1: Paid listings have many advantages. You can add in-depth business descriptions, get quick listings, better ranking, and increased traffic through paid listings.
Q2: After my submission, how long would it take for my business listing to get posted on the business directory?
A2: Many business directories will post your details within 24 hours of your submission if it is paid. However, free listings can take seven to 10 days for posting.
Q3: Can my business listing get removed from a directory?
A3: Before you make a submission, go through the listing guidelines of the business directory to check if you are in compliance with their requirements. If your website has a broken URL that has not been fixed for at least a month, then the directory will remove your listing.
However, if you have paid for the listing, then the business directory will get in touch with you first before removing your listing of their page.