US technology giant Apple has proposed to compensate Australian buyers of the new iPad who felt misled about the 4G capabilities of the new iPad retina display.

The country’s consumer watchdog has sued Apple in court for misleading advertising because the new iPad does not support Australia’s 4G network.

Apple’s lawyers said they were willing to publish a explanation. Although, Apple In. doesn’t accept that it bluff the customers.


Australia’s Competition and Consumer Commission (ACCC) said on Tuesday “that Apple’s recent promotion of the new ‘iPad with WiFi + 4G’ is false advertising because it represents to Australian consumers that the product can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case”.

ACCC then filed a complaint against Apple at the Federal Court in Melbourne, Australia.

At an initial hearing, Apple lawyer Paul Anastassiou said Apple had never declared that the device would work fully work on the current 4G network in Australia which is being operated by Telstra.

Apple spokesman said “the new iPad works on what is globally accepted to be a 4G network”

After the Easter break, this matter could go to full trial in the court .

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Apple’s new iPad went on sale earlier this month, with Australia the first country where it was made available for purchase.

Apple stores were lined up by hundreds of shoppers on an opening day and it was the strongest iPad launch upto date, the company said.

The ACCC said it was looking for a financial penalty against Apple and injunction on sales as well in Australia, counteracting advertising and refunds to the new iPad buyers.

On its official website, Apple has not mentioned that 4G LTE is only supported on selected networks in the US and Canada.

About the Author

John Laster is a technical news junkie and Founder of TechieApps. He loves everything about digital world, technologies, social media and gadgets and has been prophetic in identifying the best ways to leverage and harness such news to drive sales growth for companies ranging from startups to huge organizations.

1 comment

  1. nice to see Apple stepping in to help the consumers they duped, by marketing a feature which wasn’t applicable universally.

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