Indicating all the signs of an increased fierce competition for the video streaming business between the two companies, both Netflix and Amazon.com Inc revealed on Monday, the content deals with Walt Disney Co.

Netflix informed that in order to continue streaming the TV shows over the internet, it has extended its license agreement with ABC Television Group, a division of Disney.

Owing to the extension of the existing license agreement, Netflix will now add new TV show episodes in its current library. In a statement Netflix revealed the shows will be from ABC Studios, Disney Channel and the ABC Family.

The episodes of ABC’s “Switched at Birth”, “Alias” and prior-season episodes of Disney Channel’s animated series “Kick Buttowski” will now be a part of Netflix.

Along with a number of programs for the Disney Channel, Netflix will continue to carry every episode of ABC shows such as “Lost”, “Ugly Betty”, “Grey’s Anatomy” and “Desperate Housewives.”

Amazon, on the other hand, claimed a new licensing agreement with Disney-ABC Television Group which will enable Amazon Prime members to instantly stream a broad selection of library content from ABC Studios, Disney Channel, ABC Family and Marvel.

Right now, the users in the United States are required to pay $79 to Amazon Prime per year and which in turn gives members free 2-day shipping along with free access to almost 13,000 TV shows and movies from the company’s Internet streaming service.