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What the Stats Have to Say?
2013 is certainly witnessing a boom in mobile technology from apps to sites everything has gone mobile in a big way! Mobile experiences are even threatening to replace television markets too. According to Morgan Stanley, the number of Smartphone users is growing by 42% a year and as per StatCounter Global Stats, the global mobile traffic now represents roughly 13% of Internet traffic. The primary reason for this being, that more and more people are purchasing using their mobile phones, using mobile phones in the stores to validate coupons, for social networking, or for using apps.
Cisco predicts, by the end of 2013, there will be more mobile devices on earth than people. Another report by AdMedia partner predicts that 25% of international media and marketing executives see mobile as the most disruptive force in their industry. In addition, ForeSee predicts that of the 70% of shoppers who used a mobile phone while in a retail store during the holidays, 62% accessed that store’s site or app and only 37% of respondents accessed a competitor’s site or app. Thus it is evidently clear how strongly this mobile force will lead the market trends.
Let’s take a look at these 7 mobile tactics that industries must look out for in 2013 to beat the competition:
- 2013 will see the Smartphone market excessively delivery informational content like news, stock exchange data to name a few. Smartphones are much more than mobile carriers and sooner user will realize their latent potential.
- The New Year will be the year of responsive web design in context, hence designers and developers will have to adopt a new approach to web design namely contextual design in motion.
- Companies will have to improve on the existing mobile solutions such as the purchasing process and information dissemination methodology of the mobile. The new mobile enhancing products will cater to multiple industries like e-commerce, education, healthcare and so on.
- Mobile PCs or tablets are expected to grow to 809 million units by 2017. Mainly because they are cost-effective and help to offer user specific information while-on-the-go.
- Mobile will gradually be becoming a bridge between the customer and the brand. Therefore, companies have to invest in custom responsive designs for their products and services. Marketers will focus on providing personalized experiences to their users for enriching m-commerce.
- By 2015 more than 25% of US population will be an iPad accounting for more than 1/3rd of all internet usage. Thus brands must build highly interactive and engaging interfaces to drive more traffic and to drive revenue.
- Speculations are ripe that Apple will slowly reinvent our whole television experience. There is a possibility that TVs may go online on the web as well as on the mobile. Thus, marketers will have to aggressively plan their cross-platform advertising campaigns.
A study conducted by Flurry says that, time spent with mobile apps is starting to challenge television -consumers are spending 127 minutes per day in mobile apps–up 35% from 94 minutes a day in the same time last year–and spend 168 minutes watching television per day. It will be no surprise to see the world hooked to the “mighty mobile” in the time to come, for personal, professional and social reasons.