Do you run a small business or a startup company? Are you a product company or service provider? Digital marketing is essential for one and all. And you can’t ignore its latest trends.
As the digital landscape is evolving rapidly, it requires a lot of effort to run your business successfully. You need more than just a website or social media page. If you want to boost your sales and grow in the constantly changing online marketplace, then you have to adapt to the new technologies and trends.
Now, your target customers and competitors are well aware of the marketing trends. Therefore, you need to be more attentive towards the new, ongoing trends that are effective for your growing business.
In this blog, we‘ll see 7 essential digital marketing trends for 2020 and beyond. Read on to stay relevant and up to date with the latest innovations in the industry.
Some Important Marketing Statistics
Before we move to discover the top marketing trends, let’s first take a look at some key marketing statistics:
- Around 68% of marketers are leveraging content marketing.
- More than 85% of video marketers said that the video gives a good ROI.
- In 2020, there are 3.5 billion smartphone users across the globe.
- Chatbots powered by AI is expected to handle over 80% of customer service by 2020.
- As of 2019, mobile devices (except tablets) created about 50% of all website traffic worldwide.
7 Essential Digital Marketing Trends for Future, Crucial for Every Business
1. Content Marketing
Good content always matters and it becomes more important in this modern digital world. It has been a vital element of digital marketing that will continue to be a focus area for digital marketers.
With high-quality content and strategic use of keywords, you can do something great for increasing search engine ranking and achieving more traffic. In addition to the quality of content, the context also plays a major role in content marketing.
As Google has a deeper understanding of online content, marketers today need to tailor content accordingly. Further, you need to make sure that your website has well-written content and useful links. By giving valuable information to users, you can build trust in the online marketplace along with improved engagement and a larger customer base.
Blog posts, FAQs, Case studies, Email newsletters, Videos, and Images are some of the most effective ways of content marketing that help you meet your business goals effectively.
Chatbots are amazing when it comes to personal assistance and better customer service. It’s a new evolving technology in the digital space, which makes things more convincing.
Typically, chatbots are powered by artificial intelligence (AI) designed for simulating human conversation. They communicate with users and help them in completing their goals. Chatbots offer a chat interface or use voice so that users communicate effectively.
Through chatbots, you can learn more about your customers to continuously improve your service. There are many reasons why to start using chatbots for your business, such as quick responses to queries of customers and 24-hour service with no breaks.
According to research, over 40% of consumers prefer using online chatbot rather than customer service phone numbers. There’s no doubt that chatbots are one of the fastest-growing marketing trends.
3. Video Marketing
Video marketing is more powerful when compared with text-based content. But, a combination of both can be really helpful for you. It’s perfect for learning more about brands and their products.
When it comes to selling products or services online, video content gives more confidence to customers and influences their purchasing decisions. It’s an effective method of digital marketing as customers today are more tech-savvy and use smartphones often to watch videos.
According to a study, more than 70% of businesses feel that video content is effective for increasing conversion rates.
4. Online Reviews
In this digitally growing world, most customers today see online reviews before making a purchase. Hence, it’s an important element for your online business allowing you to attract new customers.
Consumers provide unbiased reviews and positive reviews from trusted sources can help make your business shine. It’s a nice approach to ask your customers for reviews and ratings online.
For example, Google reviews are great to build trust for your business. Google Business listing also enables customers to call or visit your site. Facebook is another good source for online reviews.
5. Omnichannel Marketing
A single marketing platform is not enough as the competition is growing day-by-day. Here omnichannel marketing plays a crucial role, utilizing multiple platforms such as social media, email, apps, and blogs.
Omnichannel marketing is a highly effective approach that allows you to connect with more and more customers while rendering an excellent user experience. Improved customer retention, higher purchase frequency, and brand visibility are other key benefits of this proven approach.
With new technologies like AI and IoT, omnichannel marketing is a boon for businesses.
6. Mobile-First Websites
With the increase in the use of smartphones, mobile-optimized websites have become a standard now. They have been designed to work seamlessly on mobile phones and deliver the finest experience to users.
Mobile-first websites give user-friendly navigation, easy menus, meaningful content in fewer words, and other needful functions. Further, these websites also work well on desktops.
Here I give you some more reasons why you should go for these websites for your business.
- Faster page load
- Improving user experience
- Better search results
- Cost-effective when compared to an app
- Increases conversions as user navigate more with greater ease
And this is why mobile-first websites are a growing trend.
If you want to stand out in the digital space, then you need to follow a personalized approach to meet users’ expectations at par. You need to tailor your content (blogs, emails, social media, videos, etc.) according to the requirements of your customers.
Personalization not only helps in increasing engagement and trust but also boosts conversions and sales. Amazon is a common example of it. When you use Amazon, it understands your search/buying patterns and gives you products that you may be interested in.
Through personalization, you can give the right information to the right users at the right time. Believe it or not, they will appreciate it. As the future of digital marketing, personalization opens up many possibilities for your business.
As per the stats of Gartner, around 90% of online advertisers will go for marketing personalization in some form by 2020.
By adopting these latest and upcoming marketing trends, you can take your business to new heights. And hence, it’s important for any company to understand current trends and ongoing developments in the field of digital marketing.
However, understanding the unique needs of your audience and provide solutions accordingly is the basic formula for success.
There are plenty of opportunities for you if you keep up with these future-positive trends. They are great for your online business activities while ensuring more traffic and encouraging better customer relationships.
Try out these top digital marketing trends to connect with customers in more exciting ways.