Are you planning for an aggressive marketing campaign to promote your products and services? If yes, why not opt for Email Marketing, which is one of the most popular promotional techniques which pays good dividends to business all over the world. This popularity arises from the fact that this method is highly cost-effective and this is something which most small and medium businesses in the world look for. With hundreds of email marketing tools available in the market, it can be difficult to zero in on one. Thus, your primary objective should be to choose a platform which is easy to adapt and allows you to send customized mails to your customers.

1and1Mail is an award-winning and free bulk email software, which has gained immense popularity among all the other tools available with the customers. This tool allows you to create, schedule and send highly customized emails to your clients in a matter of few minutes. It separates itself from other software by offering advanced features which help you not only drop an email to the recipient, but also keep track of the recipient’s behavior to improve the corresponding campaigns.

Major Features of 1and1Mail

  • Auto IP Switcher – This solves one of the biggest problems of email marketing that is spamming. The last thing that you would want is your email to be clocked by someone’s spam filter. This tool automatically switches the IP when you are sending mails in bulk so that your accounts escape being blocked or blacklisted by the service provider. This allows you to send more emails per day to your clients.
  • Email Template Downloader – For a successful email marketing campaign, you need to make sure that your emails are attractive and catch the attention of the customers instantly. The Email template downloader allows you to download and save templates on your PC/laptop, which can later be customized to meet the needs of the campaign.
  • Random Time Lag – One of the drawbacks of sending bulk emails lies in the fact that it misses the time lag and other features commonly associated with manual sending of emails. 1and1Mail can mimic the features of manually sending emails by creating natural time lags between emails. This will make the ISP believe that the emails are being sent manually and thus, do away with the chances of blacklisting.
  • WYSIWYG Editor – When you are sending an email, it is important to preview the mail and get a sense of what the recipients are likely to see. This email marketing tool has a WYSIWYG editor which allows you to compose the mail with ease. You can thus hand over the campaign to anybody in your organization with ease.
  • Email Personalization – To catch the attention of the recipients, you need to personalize the emails which will make the recipients feel special. With the help of 1and1Mail, you can personalize the salutation, body and subject line of the emails. Research has shown that personalized emails have more chances of success as compared to generic emails. Also, you need to make the SMTP server settings in 1and1mail to send bulk emails.

Pricing

This email marketing tool has been priced keeping in mind the demands of the different categories of customers ranging from small startup businesses to the top MNCs in the world. You can start with the 1and1Mail Free Edition which as the name suggests comes absolutely free. Next in line is the 1and1Mail Personal Edition where you need to pay a one-time fee of $29.95. The 1and1Mail Business Edition is by far the most popular among all the versions of this tool and priced at $79.95 and allows you to manage up to 100 concurrent tasks. At the top of the pyramid is the 1and1Mail Ultimate Edition, which is priced at $119.95 and comes with the assurance of free lifetime upgrade.

Benefits of 1and1Mail

  1. 1and1Mail allows you to manage email marketing campaign of all sizes ranging from a few recipients to campaigns which cover thousands of users within a short time span.
  2. There is no advertisement in the footer section of the emails which is common with other email marketing tools. This doesn’t hurt your brand image.
  3. The contact management tool allows you to import and export contacts from the tool in the form of CSV, TXT and XLS formats adding to the flexibility.
  4. You get a detailed long report of the campaign which allows you to analyze the campaign at any point of time and take measures to improve it.
  5. You can have access to multiple account managers which allows different departments of your organization manage email campaigns according to their needs.

1and1Mail is one of the best email marketing tools available in the market. If you are thinking of adding spark to your marketing campaign, this tool shall rightly fit your bill. Hundreds of businesses have chosen this and so should you.

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About the Author

John Laster is a technical news junkie and Founder of TechieApps. He loves everything about digital world, technologies, social media and gadgets and has been prophetic in identifying the best ways to leverage and harness such news to drive sales growth for companies ranging from startups to huge organizations.

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