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It is a fact that a productive sales force enhances the profitability of a company and accurate CRM software ensures the accelerating sales of a specific business organization. How to opt for the right CRM software for your business?
In the present scenario, the sales force team of major business enterprises has to encounter different challenges along with increased competition and much more dynamic deals. To cope with the demands of customers, sales force automation comprises of workflow automation, marketing automation and e-mail automation.
1. Easy and Fast Sales Report Preparation:
With this software, the sales team can track pending payments, overall collections and returns. It becomes a lot less time consuming for preparing the sales reports. Additionally, the systems also determine whether an improvement is necessary within the sales and observe the areas of weakness quickly, for creating appropriate plans for future.
2. Managing Accounts:
The systems offer a holistic approach for viewing the accounts along with the related contacts, cases, contracts and opportunities. It helps in keeping track of customer interactions, possible opportunities; observe the past sales history so that the future deals can be closed conveniently.
3. Avoid Bad Schedules:
With a good sales force automated system, it will be easier for the managers to track their appointments. The software comprises of the capability for reminding them, regarding the appointments so that they are not missed. Thus, it enhances the business relationships with customers, employees and also the business partners.
4. Upselling and Cross selling:
With sales force automation, not only can the future prospects be improved, but also the customer’s demographics, preferences and order patterns can be estimated with ease. Furthermore, marketing professionals are able to utilize the metrics for creating precise campaigns to generate much more specific prospects.
5. Sales Team Management:
The sales force automation software equips managers with a complete view of all the metrics essential for measuring the sales revenue. With accurate metrics, it is easy for sales managers to create the sales reps’ territories. And with the evolution of customer base, the managers shall be able to redesign territories. Immediate activities of every sales person can be accessed.
6. Driving Leads and Opportunities:
The non core activities like automated lead conversion to accounts, opportunities and contacts, can be reduced. The SFA system, generates major leads from different sources like email campaigns, marketing communication, outbound calls and website visits. The systems enable sales representatives to avail new leads on a daily basis and arrange time accordingly for contacting the prospects.
7. Sales Forecasting:
The automation software can be utilized for the past and present sales trends along with the possible opportunities in the pipeline. The sales team can make more accurate sales forecast which will offer a clear insight about the future revenues.
8. Mobile applications:
It is a fact that in the present scenario, smartphones are one of the most important tools for any business. The SFA has also become mobile for sales representatives, with which they can avail instant access to the leads and information while staying on the road instead of waiting to have access to a PC for acquiring all the vital information.
9. Generating Quotes and Also Managing Orders:
Sales force automation software offers streamlined quote conversions for leading and share with others. Once the customer is interested, the representative can prepare the quote within no time. And the faster a representative is able to act, the faster a deal can be closed.
10. Tracking Competitors:
The SFA software enables in monitoring the trends to reason out why a deal has been lost or won. For making the effective use of software, the sales representative needs to update the records with reasons why a certain deal were lost or won and also input the relevant information of the competitor. It will show the problem areas, weaknesses and present trends.