Samsung Electronics attained the first place from Apple as the world’s biggest merchant of smartphones in the first quarter of this year.

Market researcher Strategy Analytics said in an emailed statement that Samsung shipped 44.5 million smartphones in the Q1, giving it 30.6 per cent of the total market share whereas Apple shipped 35.1 million in Q1 of 2012, giving it a 24.1 per cent of the total market share and is placed at second spot.As per the statement ,Nokia Oyj was the third biggest.

Samsung Electronics Co posted a record $5.15 billion quarterly profit and forecast its Galaxy smartphones, which outsell Apple’s iPhone and will be enhanced next week, will bulk up earnings this quarter.

Samsung and Apple have divided out a near duopoly in the high-end smartphone market, as competitors faced problems to launch influential models that can actually compete. According to Bernstein analysts, Apple and Samsung controlled 90 per cent of the total market in 2011 and that is not anticipated to change much this year or in next year.

The third generation of the leader Galaxy S to be launched in London next week. The new Galaxy smartphones will be powered by Samsung’s quad-core microprocessor, which the company beliefs to see used in handsets sold by Motorola, Nokia and HTC as well as Apple, its biggest buyer for components.

“We expect very strong demand for Galaxy S III,” Robert Yi, Samsung’s senior vice president and head of investor relations, told analysts. “When there’s strong demand in the market, we don’t necessarily need to spend a lot of marketing dollars to promote sales.”