Digital Marketing Strategies for SaaS

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Every SaaS business has to follow a unique business strategy for its growth and expansion. A SaaS product needs build client relationships for long term client retention and revenue growth. Here are some important tips and tricks for Marketing Strategies for a SaaS business.


eBooks and Whitepapers

E-books are one of the most effective ways to showcase your business expertise. Adding a free ebook download on the homepage of the website, helps the users to find useful information as soon as they land on your application website. This also gives an overview of the kind of product you have and the kind of services it provides. Showcasing yourself as an expert builds your reputation and helps you garner build a reputation and helps garner free trials and conversions. Giving out free templates to site visitors is another useful way to garner brownie points with clients.

Improve Social Shares

As a SaaS business owner, it is essential to get the users to share the product on social media so as to get the product known. One simple way of doing this is to add a share functionality on the Signup process. As soon as the user signs-up to the application his social social timeline would it as a news to friends and followers. This would publicizing the product on different platforms.

Free Trials

One of the most common ways of getting a SaaS Product know is giving a free trial. The free trial of the product should not have all of the features of the product. It should give some free features and make the user aware about the premium features, so they can be inspired to pay up.

Client Testimonials

One of the key reasons why a SaaS product sells is customer testimonials. Adding testimonials on the application site is helpful in garnering more free trial users and more conversions. Customer testimonials act as a proof that the product works for other similar clients. One can add text and video testimonials of the product as desired.

Blogs and Guest Blogs

One of the most useful strategies for marketing of a SaaS product is a company blog. A blog that helps in providing relevant and useful information to prospects and site visitors can be really helpful. Adding relevant call to Action buttons at the right places on the blog can help in getting more and more conversions for the product.

The other powerful technique of improving product branding and traffic is through guest blogging. As a SaaS marketer, one has to create a list of relevant industry blogs and websites, where one can request for guest blogging. Sending out relevant and pitches helps garnering guest blogging opportunities. Once added, guest blogs can get a tremendous amount of traffic on the site.

Email Marketing

One of the most important aspects of SaaS marketing is email marketing. E-mail marketing can bring very goods results for the business in the long run. One has to send out email campaigns to prospects on a regular basis for improvement is the rate of conversions. The biggest challenge for email marketing is creating an email list. Giving away freebies and free trials can be a useful to create an email database. One can also use features like exit intent popup, blog subscriptions and contests to generate useful data for email campaigns.

Affiliate Marketing

Affiliate marketing too is one of the most effective ways to market a SaaS product. This involves getting the users to refer the product to their colleagues and peers. Providing an affiliate link to the users which they can share with others through social channels and email is essentia. One has to provide a cash incentives to these users for referring the product. One can also get in touch with online influencers to and get them to talk about the product and participate in the affiliate programme.

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