Category - Entrepreneurship

Digital Marketing Strategies for SaaS

Digital Marketing for SaaS

Every SaaS business has to follow a unique business strategy for its growth and expansion. A SaaS product needs build client relationships for long term client retention and revenue growth. Here are some important tips and tricks for Marketing Strategies for a SaaS business.

eBooks and Whitepapers

E-books are one of the most effective ways to showcase your business expertise. Adding a free ebook download on the homepage of the website, helps the users to find useful information as soon as they land on your application website. This also gives an overview of the kind of product you have and the kind of services it provides. Showcasing yourself as an expert builds your reputation and helps you garner build a reputation and helps garner free trials and conversions. Giving out free templates to site visitors is another useful way to garner brownie points with clients.

Improve Social Shares

As a SaaS business owner, it is essential to get the users to share the product on social media so as to get the product known. One simple way of doing this is to add a share functionality on the Signup process. As soon as the user signs-up to the application his social social timeline would it as a news to friends and followers. This would publicizing the product on different platforms.

Free Trials

One of the most common ways of getting a SaaS Product know is giving a free trial. The free trial of the product should not have all of the features of the product. It should give some free features and make the user aware about the premium features, so they can be inspired to pay up.

Client Testimonials

One of the key reasons why a SaaS product sells is customer testimonials. Adding testimonials on the application site is helpful in garnering more free trial users and more conversions. Customer testimonials act as a proof that the product works for other similar clients. One can add text and video testimonials of the product as desired.

Blogs and Guest Blogs

One of the most useful strategies for marketing of a SaaS product is a company blog. A blog that helps in providing relevant and useful information to prospects and site visitors can be really helpful. Adding relevant call to Action buttons at the right places on the blog can help in getting more and more conversions for the product.

The other powerful technique of improving product branding and traffic is through guest blogging. As a SaaS marketer, one has to create a list of relevant industry blogs and websites, where one can request for guest blogging. Sending out relevant and pitches helps garnering guest blogging opportunities. Once added, guest blogs can get a tremendous amount of traffic on the site.

Email Marketing

One of the most important aspects of SaaS marketing is email marketing. E-mail marketing can bring very goods results for the business in the long run. One has to send out email campaigns to prospects on a regular basis for improvement is the rate of conversions. The biggest challenge for email marketing is creating an email list. Giving away freebies and free trials can be a useful to create an email database. One can also use features like exit intent popup, blog subscriptions and contests to generate useful data for email campaigns.

Affiliate Marketing

Affiliate marketing too is one of the most effective ways to market a SaaS product. This involves getting the users to refer the product to their colleagues and peers. Providing an affiliate link to the users which they can share with others through social channels and email is essentia. One has to provide a cash incentives to these users for referring the product. One can also get in touch with online influencers to and get them to talk about the product and participate in the affiliate programme.

Tips For B2B Lead Generation

Tips to Get Business Leads

Getting lead, and that too in a cost effective manner is the biggest concern of a B2B business. Building expertise in a B2B business is a slow process, but at the same time generating leads is crucial for business. Here are some useful tips to improve your B2B lead generation process.

Add Premium Content

Adding premium content on your website, such as white papers and ebooks is helpful in getting more leads for the business. You can use premium content to get users to fill up contact forms before actually viewing this content. This can help you build a database of prospects. These can be followed up for converting into actual clients.

Partnerships  

A B2B business is about providing expert solutions  If you can partner with complimentary B2B

businesses, to provide a larger set of services, then this can be a very valuable business proposition. You can also promote your business on the partner’s website and generate useful leads.

Demonstrate The Product

A B2B product or service is about solutions that benefit other businesses. These should be clearly highlighted in the marketing communications. Adding videos of the product demo or tutorials of its modules can be very helpful. Besides that, one can also conduct online demos and webinars to generate qualified leads.

Powerful Call To Action Buttons

Call to action buttons are a useful way to get qualified leads on the business website. The message should bring out the reason to believe that the product is useful for the business.

Presentations

Adding presentations on Slideshare and other ppt submission websites can be helpful in building expertise and brand awareness of the product. This increases the chances of getting more leads for your business.

Use LinkedIn

LinkedIn is one of the more powerful tools to generate leads for your B2B Business. Adding actionable content and blog posts to the recent updates section of your LinkedIn page is very helpful. You can also run promoted stories to get more attention on the shared content. Alternatively one can also participate in relevant groups on LinkedIn. LinkedIn also provides an opportunity to post relevant articles through LinkedIn pulse. You can also directly connect with prospects on LinkedIn to be able to generate more leads.

Business Networking

One of the useful ways to generate leads in B2B business is to network with prospective clients. Participating in relevant business events and connecting with prospects on a personal level can be very useful. The larger the business network, the more the chances of getting useful leads for the business.

Participate On Q&A Websites

One of the ways businesses showcase their expertise is answering relevant questions on Q&A websites like Quora and Yahoo Answers. This is a way to help potential clients with their problems. This builds a positive reputation and may help you generate good number of leads for your business.

50 Tips For Managing Small Business Finances

managing small business finances

Managing finances, is one of the key aspects of managing a business. Money is central to competing and surviving. Here are some tips to help you manage your business finances better.managing small business finances

  1. Always clear your expenses on time. Never let them pile up before you know its too late.
  2. Know the total and team wise salary cost and review the same every quarter.
  3. Invest surplus funds in short term securities or bonds.
  4. Know about your tax deductions and keep proper records to avail them.
  5. Do-not confuse office equipment with office supplies while calculating taxes. These should be counted as capital expenditure.
  6. Track employee expenditure on a regular basis.
  7. Define a credit period for clients to pay up and make sure it is adhered to.
  8. Always look for innovations to keep the cost of raw material in control.
  9. Keep internet and communication costs in control by reviewing the latest deals on a regular basis.
  10. Penalize clients for making late payments.
  11. Always use a clean mailing list for your email campaigns.
  12. Research and select the most cost effective online tools.
  13. Join an industry association and avail of bulk discounts on your purchases.
  14. If you bill for time, then make sure you are billing accurately and getting the right value for your services.
  15. Analyze expense reports on a weekly basis and keep them under control.
  16. Pay your vendors on time and avail discounts on your expenses.
  17. Always insist on cash payments from your clients.
  18. Save on promotional expenditures through promotional tie-ups.
  19. Define a time limit for internal office meetings.
  20. Hire more number of efficient junior level employees, to save on costs.
  21. Keep appropriate inventory levels for minimum investment in inventory.
  22. Use online invoice and estimate management for saving on paper costs.
  23. Go for shared work-spaces to save on rental costs.
  24. Get virtual assistants to help your clients understand your business.
  25. Keep a limit on electricity usage at work place.
  26. Track your bank loan interest and your credit card interest.
  27. Use cloud based solutions for CRM, client management and invoicing.
  28. Insist on getting paid online, to reduce operational costs of payments.
  29. Switch off vending machines and and other devices when not in use.
  30. Utilize office spaces efficiently for reduced office rental.
  31. Beware of any fines or penalties that your business might face.
  32. Optimize the time required for the completion of tasks and achievement of goals.
  33. Send account statements to clients on a regular basis along with payment requests
  34. Add a penalty for clients who pay late.
  35. Decide on the payment terms with each client.
  36. Train your sales team to achieve payment and cash flow targets.
  37. Allow discounts to clients who wish to pay early.
  38. Always keep surplus cash to be able to pay your expenses on time.
  39. Never take a negative cash flow lightly. Always look for problem areas and fix them immediately.
  40. Always go for bundled insurance to save on the cost of premium to be paid.
  41. Choose your business location wisely, to save on rental and property taxes.
  42. Optimize the level of business travel and client meetings.
  43. Go for used computers and furniture to save on these costs.
  44. Review maintenance and cleaning costs on a regular basis.
  45. Keep your business and personal finances separate.
  46. Maintain an expense policy for employees.
  47. Send accurate estimates to clients and train your employees for the same.
  48. Use recurring invoices for saving time and effort.
  49. Appoint a tax consultant to help with accurate tax planning.
  50. Use employee referrals to hire new people and save on cost of placement services.

Tips For Effective Team Collaboration

Team Collaboration

Collaborative teamwork requires careful planning before the beginning of every project. One needs to understand how collaborative work on each project can bring about the benefits of learning for everyone on the project. Such a culture within teams and organizations fosters massive improvements in skills and productivity.

Team Collaboration

Project Definition

The purpose of every project needs to be defined first along with the learning and the outcomes. The tasks and goals need to be set along with expectations from each of the team members. The project components have to be clearly defined.  The level of collaboration needs to be clearly defined as well.

Professional Culture

To build a culture of professionalism and team collaboration at the workplace, the teams need to be trained to accept others. They need to understand that the relationships that they form within teams are for the longer run. Appreciating others at work and bringing about the best in them should be the goal of each team member.

Enthusiasm in the Team

A happy team is a team that collaborates well. The team leader must keep the spirit of the team high. The first step to this is to be enthusiastic. This inspires others in the team.

Collaboration Tools

Tools like Google Drive and Skype help in effective team collaboration. Other specific tools for project collaboration should be clearly defined. Giving incentives to team members to use the tools effectively and share knowledge amongst themselves is very important.

Establishing Responsibilities

Creating roles and responsibilities should be accompanied by creation of a conflict resolution mechanism as well. The rights of every individual should be respected while making guidelines for teams. A democratic culture always helps in fair practices and growth of individual careers.

Shared Purpose

The team leader must share and infuse the purpose of the project with the team so they can take more ownership. This helps team members to come together and make a difference in productivity on an everyday basis. With a shared purpose, each of the team members work and collaborate, like the project is their own.

Readiness For Challenges

Every leader must be ready for challenges. This makes the team stronger and more positive about the outcomes. Understanding that there will be bottlenecks and having the patience and the attitude to resolve them is an essential for every team leader.

Trust Within Teams

Building trust within teams is very important to improve collaboration. The trust stems from right policies and fair practices. It also grows from the right sort of  roles and rewards within teams. When teams are collaborative they are less cynical and more positive about team effort. Open communication channels help in developing a positive knowledge sharing environment in the organization.

Is Your Team Productive and Happy?

business-productivity

It is imperative for a growing business to have teams that are highly productive. This enables more competitiveness and growth for both the employees and the business.  This should be ensured along with happiness at work-place. Employee productivity and happiness can be increased with some simple tips and tricks:

Creating Productivity Metrics

Creating the right metrics to gauge productivity of employees is very important for any team or process. Every employee has a specialized task and the productivity related to that task is different from other employees. The tasks and productivity related to marketing is from that of operations or admin. The metrics and tasks for each team should be defined clearly.

business-productivity

Defining Processes

Definition of goals should be combined with defining the right process for each team. Processes should be clear and concise so as to reduce friction in the work-flow. The clarity of a process and the necessary training for the same gives your employees peace of mind while completing tasks and goals.

Business Productivity Tools

Using the right online tools for business is critical to improving productivity. Tasks and time should be allocated using the right tool and an appropriate reporting mechanism should be put in place.

Motivational Workshops

Conducting motivational and leisure workshops for teams helps in bringing freshness to the work environment. It improves the spirit with which employees work and perform in the organization. These workshops should include inter-departmental role play and interaction.

This helps in getting the teams to become familiar with each other.

Evolving Roles

Every employee grows and evolves over time with the organization. Evolution is not independent but a facilitation process senior employees. Roles should be clearly defined, but should evolve over a period of time considering the performance on an employee. This not only helps in bringing out the best in them but also increases the happiness quotient.

Personal Engagement

Senior employees and management must engage with all on a personal level as well. This keeps the work environment lighter and fosters interactivity. A lighter atmosphere also helps in generating more ideas for improvement.

Fostering Leadership

Accountability and leadership helps in creating a workforce that takes pride in the work done. A culture of appreciation is what you want for building leaders within teams and the organization as a whole.